Pulse Report EMEA

European industry trading has reached pre-pandemic levels

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June 2022 |Reporting the highest occupancy levels of all global regions recently, when YoY occupancy growth resumed in January 2022, guest satisfaction scores inversely started to drop, currently down by approx. -3% compared to 2019 and descending rapidly, adding that COVID and Brexit have seen some 100,000 EU workers leave the industry.

  • Pickup

  • On the Books

  • Web Traffic

Weekly Net Pick Up by Stay Month

graphs-pulse-2022-june-rfd_EMEA-Pickup

This graph shows the volume of net room night pick up (new bookings minus cancelations) broken down by stay month made during the most recent calendar month (May 2022). The percentage indicates the variance in comparison to the prior month (April 2022).

European lodging is back! The month of May will be the first where Europe's industry trading reached a pre-pandemic level. Month-over-month booking pace increased by triple digits in each of the next three stay months and averaged a global region-leading 121% for the entire second half of the year 2022.


On The Books vs. STLY by Stay Month

graphs-pulse-2022-june-rfd_EMEA-OTB

This graph shows the evolution of reserved status room night volume for future stay dates broken down by stay month over the last three months.The percentage indicates the variance compared to same time last year for the most recent month’s data.

Booking levels continue to show impressive growth month on month. May figures were up 106% on STLY, while June OTB jumped 136% and July was up 101%. There is positive growth in EMEA throughout the rest of the year.


Volume of Web Traffic by Stay Month

graphs-pulse-2022-june-rfd_EMEA-Web-Traffic

This graph shows the volume of web traffic data (bookings, regrets, and denials on brand.com) for future stay dates, broken down by stay month. The percentage indicates the variance in comparison to the last Pulse Report.

Consumer research and shopping of hospitality brand.com websites showed no signs of slowing down with elevated interest for stay dates over the summer months of June, July, and August. The turndown ratio of regrets and denials averaged 26% in May with a strong brand.com web conversion rate of 5%.


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