Pulse Report EMEA

Seasonal Occupancy Flattening in mid 50%

Share this report:
pulseq-infostats-emea

September 2021 | In Europe, aggregate user forecasts show a flattening of the typically seasonal occupancy percent curve in the mid-50s from September to November with single-digit group occupancy sequentially eroding to just 5% in December. After a slight breather, YoY transient demand growth returns to triple digits to end the year on a strong note in November and December.

  • Pickup

  • On the Books

  • Web Traffic

Weekly Net Pick Up by Stay Month

graphs-pulse-report-2021-sept_EMEA-Weekly Net Pickup by Stay Month

This graph shows the volume of net room night pick up (new bookings minus cancelations) broken down by stay month made during the most recent calendar month (August 2021).The percentage indicates the variance in comparison to the prior month (July 2021).

The velocity of bookings across the EMEA region was up an astounding 311% month-over-month for stay dates in September and post impressive triple-digit gains for the remaining months in the year.

Cancellation activity is ticking up in December but remains -2% lower for the fourth quarter.


On The Books vs. STLY by Stay Month

graphs-pulse-report-2021-sept_EMEA-OTB-1

This graph shows the evolution of reserved status room night volume for future stay dates broken down by stay month over the last three months.The percentage indicates the variance compared to same time last year for the most recent month’s data.

While booking pace has jumped exponentially, on-the-books (OTB) rooms are ahead of the prior year by more modest growth rates during the balance of the year and have started to turn negative towards the end of the year. Offsetting OTB rooms, OTB ADR is up a solid +12% YoY during Q4 2021.


Volume of Web Traffic by Stay Month

graphs-pulse-report-2021-sept_EMEA-Web-Traffic

This graph shows the volume of web traffic data (bookings, regrets, and denials on brand.com) for future stay dates, broken down by stay month. The percentage indicates the variance in comparison to the last Pulse Report.

The absolute volume of brand.com web searches for hotels and casinos across the EMEA global region achieved triple-digit growth for stay dates in September and October and remained at approximately 100% growth in both November and December.


View reports in more regions: Pulse Home | North America | EMEA | Latin America | Asia-Pacific