Pulse Report Asia-Pacific

Confidence Returning Toward Year End

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September 2021

In APAC, confidence in travel is returning, with pick up also accelerating towards the end of the year.

  • Pickup

  • On the Books

  • Web Traffic

Weekly Net Pick Up by Stay Month

graphs-pulse-report-2021-sept_APAC-Weekly Net Pickup by Stay Month

This graph shows the volume of net room night pick up (new bookings minus cancelations) broken down by stay month made during the most recent calendar month (August 2021).The percentage indicates the variance in comparison to the prior month (July 2021).

As an overall trend for APAC confidence in travel is returning, reflected in the last two months of the year where we see signs of pick up acceleration

Cancelation activity (+19% month-over-month) for September stay dates remained high but subsided by -27% for Q4 2021.


On The Books vs. STLY by Stay Month

graphs-pulse-report-2021-sept_EMEA-OTB copy-1

This graph shows the evolution of reserved status room night volume for future stay dates broken down by stay month over the last three months. The percentage indicates the variance compared to same time last year for the most recent month’s data.

While trending positively compared to the prior year, APAC is seeing lower growth in on-the-books (OTB) rooms than other global regions because many countries are closed to travel. More concerning, the ADR of OTB is trending negatively relative to the prior year in each of the four remaining months of 2021.


Volume of Web Traffic by Stay Month

graphs-pulse-report-2021-sept_APAC-Web-Traffic

This graph shows volume of web traffic data (bookings, regrets and denials on brand.com) for future stay dates, broken down by stay month.The percentage indicates the variance in comparison to the last Pulse Report.

Coming off another round of pandemic shutdowns across a few nations in the global region, consumer search behavior on brand.com, which is generally the largest share of a hotel’s channel contribution, posted exceptional 99% month-over-month growth for stay dates in September but saw a more moderate 28% gain in Q4 2021.


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