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June 2022 | With Asia Pacific occupancy levels still severely depressed in the 40s, guests traveling despite ongoing lockdowns are reporting the highest levels of satisfaction amongst global regions. Furthermore, satisfaction scores show sequential improvement, nearly closing the gap with 2019 levels over recent months.
On the Books
Month-over-month booking pace trends are exceptionally strong over the next three months. Bookings for May were up +15%, while June pick up increased by a massive 219%. July followed suit with +101%. All months posted gains, with the exception of September, down 4%, but there’s still time for that to turn positive.
On-the-books (OTB) committed occupancy remains weak with May trending -16% behind STLY figures and June remaining on par. However, strong average daily rate (ADR) growth propels RevPAR higher, relative to 2019 levels, in December 2022.
Consumer research and shopping of hospitality brand.com websites posted month-over-month gains of 13% and 20% for May and June stay dates respectively and nearly doubled for July. The turndown ratio of regrets and denials in APAC remained highest among global regions at 34% in May. There remains a proportionally higher number of ‘lookers’ than bookers with brand.com web conversion rate at a moderate 3%.