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In APAC, confidence in travel is returning, with pick up also accelerating towards the end of the year.
On the Books
As an overall trend for APAC confidence in travel is returning, reflected in the last two months of the year where we see signs of pick up acceleration
Cancelation activity (+19% month-over-month) for September stay dates remained high but subsided by -27% for Q4 2021.
While trending positively compared to the prior year, APAC is seeing lower growth in on-the-books (OTB) rooms than other global regions because many countries are closed to travel. More concerning, the ADR of OTB is trending negatively relative to the prior year in each of the four remaining months of 2021.
Coming off another round of pandemic shutdowns across a few nations in the global region, consumer search behavior on brand.com, which is generally the largest share of a hotel’s channel contribution, posted exceptional 99% month-over-month growth for stay dates in September but saw a more moderate 28% gain in Q4 2021.