Until recently, marketers and casino revenue managers have largely looked past nuanced reinvestment calculations, because the only goal was filling the hotel and, ultimately, the casino. Consider the following chart: 

In most hotel companies today, “reporting” means little more than taking reports from source systems, exporting them into Excel and having teams of people analyze the spreadsheets to get a clearer picture of an individual property. To look at an...

As the largest hotel company based in Mexico, Grupo Posadas is in the midst of an ambitious growth period, nearly doubling in size over a three-year stretch. The company hopes to have 300 resort and city center hotels spread across seven...

Cori Oles, VP of Revenue Management for IMH Financial Corporation, has an extremely unique challenge in her role at the company. In addition to corporate responsibilities, she is tasked with overseeing just one property—the 64-room historic...