Alex Slors is an independent asset manager who also provides development support for new hotels.

Hotel Villa Magna is one of the most distinctive and discerning hotels in the Spanish capital of Madrid. Offering 150 rooms, a host of F&B options and a spa, the five-star hotel is a market leader.

Liz Callaghan is Director of Revenue, Cheval Collection – a collection of serviced apartments located across London and the wider UK. 

Total Revenue Forecasting (TRF) enables hotels to get a better picture of both rooms revenue and ancillary revenue in order to plan more strategically. This may be in terms of resourcing. For example, anticipating demand before it arrives can...