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How Open Pricing Boosts ADR for Adriatic Luxury Hotels

Adriatic Luxury Hotels is a collection of the finest independent luxury hotels in Dubrovnik, Croatia.

The company’s portfolio of eight hotels operates Duetto’s full suite of Revenue Strategy solutions: GameChanger for pricing, ScoreBoard for forecasting and reporting, and BlockBuster for group business optimization. The company has worked with Duetto since 2020.


Before joining Adriatic Luxury Hotels, David Taylor, CEO, had a long history of working with Duetto. We asked him to cast his mind back to his very first impression of our Open Pricing methodology. He remembered finding it: “Intuitive, user-friendly, and extra easy to navigate.”

Adopting Open Pricing

Before adopting Duetto, Adriatic Luxury Hotels was running revenue as a manual process.

“We were searching for a revenue management software that would yield our room types independently. The possibility to set up supplements for each room type individually has helped us to optimize revenue per room type,” David Taylor, CEO, Adriatic Luxury Hotels, recalled.

Adopting an RMS required educating the team on Duetto’s Open Pricing methodology.

For the revenue team, the highlights of the process were understanding that they could configure Duetto to better understand the market and individual hotel demand, and set up rules to automatically flex rates accordingly.

“Open Pricing helps you easily and quickly set up and change room type, house level pricing, and availability rules to maximize your revenue,” said Taylor. 

“Being able to easily navigate through daily data and statistics helps us to be quick, creative, and more efficient in our strategies.”

Strategies being employed by the Adriatic Luxury Hotels revenue team include room type pricing and packages, combining amenities based on room type to maximize revenue.

Adriatic Luxury Hotels also uses Min/Max bounds to set rate parameters. Part of Duetto’s Enterprise Rate Guidelines, Min/Max bounds enables revenue leaders to safeguard automated price optimization while empowering property-level revenue managers to implement local strategies.

“We have implemented Min/Max bounds at room type levels, and property and location levels. We revise our min/max bounds daily if needed,” Taylor explained.

Open Pricing enables hotels to yield all segments, room types, and distribution channels independently and in real-time, right down to selling the last room available.

“It has helped us to maximize our last room availability which has increased ADR,” Taylor confirmed.

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Sarah McCay Tams, Director of Marketing Communications.

Sarah joined Duetto in 2015 as a contributing editor covering Europe, Middle East & Africa (EMEA). In 2017, she was promoted to Director of Content, EMEA, and in 2022 promoted to Director of Marketing Communications. An experienced B2B travel industry journalist, Sarah spent 14 years working in the Middle East, most notably as senior editor – hospitality for ITP Publishing Group in Dubai, where she headed up the editorial teams on Hotelier Middle East, Caterer Middle East and Arabian Travel News. Sarah is now based back in the UK.

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