Introducing Heure Bleue Palais
Heure Bleue Palais is set in a beautifully converted Moroccan riad in the port city of Essaouira. This five-star hotel, part of the Relais & Châteaux collection, offers 33 unique rooms and suites, all looking into the traditional courtyard patio and garden.
Opened in 2004 after extensive renovation, the hotel also offers a traditional Moroccan hammam and spa, an outdoor pool overlooking the medina and ocean, and an a la carte restaurant and bar.
As a boutique hotel with limited rooms to sell, optimizing rates for each room type and night is vital to the hotel’s success.
Tech Stack
- PMS: MEWS
- CRM: SiteMinder
- Booking Engine: SynXis
“Open Pricing has helped us attract clientele that is willing to spend more on other services.”
Moving Away from BAR
Before adopting Duetto, Heure Bleue Palais ran its revenue on a BAR strategy. The hotel shifted from a restrictive rates strategy to a more flexible one, incorporating Duetto’s Open Pricing methodology with GameChanger and ScoreBoard. Heure Bleue uses Duetto AutoPilot to ensure all room rates are optimized in line with market demand.
The hotel started to see increased revenue results within four months of going live with Duetto.
Eric Molle, General Manager at Heure Bleue, commented, “Open Pricing has helped us attract clientele that is willing to spend more on other services provided by the hotel and thus it helped us to adjust the pricing for our spa services and restaurant.”
The Results
From June 2022 to June 2023, Heure Bleue achieved the following, compared to the previous year:- +37% ADR.
- +115% RevPAR.
- +29% Occupancy.