We sat down with Edmund Wong, Corporate Director of Revenue Optimization at Choctaw Casinos & Resorts, to reflect on our decade-long partnership.
Over the past 10 years, we’ve played a crucial role in optimizing revenue strategies, improving collaboration, and providing valuable insights as Choctaw expanded their portfolio to four properties with nearly 2,000 rooms.
A little bit about our brand
At Choctaw Casinos & Resorts, we’re proud to be Oklahoma's premier destination for entertainment, gaming, and hospitality. We offer guests a premium experience with luxurious accommodations, exciting casino gaming, and top-tier amenities.
Our current tech stack
Our property management system (PMS) and booking engine are powered by Agilysys, helping us centralize operations and streamline processes for both our team and guests.
Before implementing Duetto
Before Duetto, we didn’t have a revenue management system (RMS) in place. Instead, we measured success based solely on sellouts alone. As we grew, we needed a smarter way to analyze performance and make data-driven decisions. We sought an RMS that could provide deeper insights into our properties and campaigns, to move beyond sellouts as a success metric.
Choosing Duetto
That’s when we introduced Duetto. After exploring their suite of tools, we implemented:
- GameChanger to optimize bookings in real time.
- ScoreBoard for accurate reporting and forecasting.
- BlockBuster to maximize profitability from group business segments.
- Duetto rate engine (DRE) to yield based on customer spend.
Growing with Duetto
When we first adopted Duetto, we managed three properties with 900 rooms. Today, we’ve grown to four properties with nearly 2,000 rooms, but more importantly, our strategy has evolved tremendously.
We’ve gone through different eras of growth, especially on the hospitality side, refining our approach with better yielding, improved tactics, and a growing player base.
Duetto has been there every step of the way, helping us optimize revenue, make smarter group business decisions, and better understand our overall performance.
Duetto has completely transformed the way we approach revenue management. We’ve moved beyond sellouts as a success metric to a data-driven strategy that maximizes every revenue opportunity.
How Duetto has made the difference
Duetto’s impact isn’t just a one-time shift, it’s a continuous evolution. Here’s how it has changed our approach:
- Enhanced collaboration across teams: Our sales and revenue strategies are aligned, making budgeting and forecasting seamless.
- Streamlined operations: It’s simplified our operations, enabling our teams to track performance and generate reports in just a click.
- Proactive strategy: It’s allowed us to analyze trends in real time, whether it’s daily, weekend, or seasonal performance. By continuously identifying opportunities for improvement, we can make agile pricing adjustments..
- Optimized player-based revenue tactics: It’s helped us refine our player-based revenue strategies. By leveraging real-time insights, we’re able to pinpoint high-value opportunities, optimize pricing, and maximize revenue.
- Alignment between marketing and player development: It’s strengthened collaboration between marketing and player development, giving us deeper players insights and a more targeted approach. By identifying areas for improvement while maintaining a balanced strategy, we’ve seen consistent growth in high-value player segments.
Our partnership: 10 years and continuing
Over the past decade, our collaboration with Duetto has remained strong. The support we receive from Daniel and Nevin has been consistently excellent, always providing quick and responsive support.
Last year, we onboarded a new property, and it was the smoothest integration we’ve ever had thanks to strategic planning and our strong relationship with the Duetto team.
My piece of advice
If you're considering an RMS, here’s my advice:
- Start by defining your segments. This ensures effective tracking and analysis from day one.
- Prioritize cross-departmental communication. An RMS thrives on collaboration between revenue management, marketing, and operations.
- Integrate casino and hotel data into a single platform. This provides a complete picture of guest value, helping you maximize performance and drive smarter decisions.
