Gain valuable insights from Komson Ratchatapan, Group Director of eBusiness and Revenue, as he shares how implementing our revenue management system (RMS) optimized Kata Group’s revenue strategy.
Introducing the Kata Group
With a portfolio of upscale properties along the coast of Thailand, at the Kata Group, we offer guests an elevated tropical getaway paired with exceptional hospitality.
Tech stack
- PMS: Opera PMS - OXI
- CRS: SynXis
- Booking engine: SynXis
The problem
We relied heavily on spreadsheets and data intelligence platforms to optimize rates across our property portfolio. This approach was time-consuming and lacked the flexibility and depth we needed to take our revenue to the next level.
We required a solution that could dynamically optimize our pricing in response to market changes, integrate seamlessly with our existing technology, and provide real-time data and actionable insights for better decision-making.
Choosing Duetto
We chose Duetto because it perfectly aligns with our revenue strategy, with its dynamic pricing capabilities and robust analytics, allowing us to make data-driven decisions and swiftly adapt to market changes.
We selected a suite of products tailored to meet our needs: GameChanger optimizes bookings, Scoreboard provides accurate reporting and forecasting, and BlockBuster maximizes profitability from group business segments.
The onboarding process was smooth and well-organized, with extensive resources and support, enabling us to quickly get up to speed and start seeing results.
“With Duetto, our revenue strategy has undergone a complete transformation.”
The results
Within a few months of incorporating Duetto into our tech stack, we experienced a significant transformation in our revenue strategy:
We’ve adopted an Open Pricing model and adjust our rates in real-time based on market factors, allowing us to respond quickly to market changes. We also have more accurate forecasting and a clearer understanding of demand patterns across our properties, enabling us to leverage these insights for strategic decision-making.
Most importantly, we’ve seen a huge amount of revenue growth:
- Our RevPAR has increased by 66% in properties outside of Phuket and 52% in Phuket properties.
- ADR has risen by 15% across our Phuket properties.
- Our top-performing property, Beyond Karon, achieved a 34% increase in ADR and a 25% boost in RevPAR.
My advice
When choosing an RMS, prioritize one that adapts to market changes, integrates seamlessly with your current tech stack, and delivers actionable insights for dynamic pricing and forecasting. Also, ensure it comes with strong customer support and training so you can start using it straight away to maximize its benefits.
