We spoke to Donie Llenado, Area Director of Revenue and Reservations, and Rutger Verschuren, Area Vice President – Macau & Hengqin Operations, at Artyzen Hospitality Group to learn how adopting our revenue management system (RMS) impacted their revenue strategy.
Introducing Artyzen Hospitality Group
Artyzen Hospitality Group, a subsidiary of Shun Tak Holdings Limited (HKSE 242), is a lifestyle hospitality brand rooted in Asian traditions. We’re dedicated to connecting our guests with the unique spirit of each destination through authentic experiences, distinctive flavors, and personalized service.
Tech stack
- PMS: Opera and HMS
- CRS: TravelClick
- Booking engine: TravelClick
The problem
We relied on a tiered system for our best available rate (BAR), using a scoring scale from 1-10 to account for seasonality. However, this approach limited our ability to dynamically adjust pricing, missed opportunities, and left our team with a high volume of manual work. This workload took valuable time away from data analysis and strategic decision-making.
We knew we needed a more efficient, automated approach to maximize revenue while freeing our team to focus on strategic opportunities — an RMS was the perfect solution.
Choosing Duetto
During our search for an RMS, we explored several options but found Duetto’s innovative Open Pricing model to be unmatched by other providers. This model offered a distinct approach to revenue management that aligned with our needs, allowing us to have as many incremental price points on a demand curve as we want, regardless of the BAR price
We chose a tailored suite of products to meet our needs: GameChanger to optimize bookings, and Scoreboard for reliable reporting and forecasting capabilities. We successfully rolled out these innovative tools first at the Artyzen Grand Lapa Macau and subsequently at the Grand Coloane Resort.
The onboarding process was seamless and well-structured thanks to our dedicated customer success manager. With deep expertise in revenue management, their guidance and resources enabled us to quickly adapt to the platform and start seeing tangible results fast.
“Duetto’s Open Pricing model and suite of solutions stood out to us for their innovation and adaptability. The combination of GameChanger and Scoreboard gave us the tools to optimize bookings and forecast revenue efficiently in a fraction of time, all while maintaining or even improving the accuracy.”
The results
Partnering with Duetto has transformed our revenue management strategy and streamlined our operational efficiency, driving key improvements across in both of our properties:
1. Dynamic pricing agility
By adopting the Open Pricing model, we now receive actionable pricing recommendations that allow us to respond quickly to market changes and demand fluctuations, while reducing the risk of human error in rate adjustments. These insights help us identify opportunities and guide strategic decisions.
2. More inventory control
Automating processes like managing restrictions has given us greater control over our inventory. This minimizes risks of overbooking or missed opportunities during non-working hours, allowing us to proactively manage availability.
3. Enhanced data awareness
With CommandCenter and custom reporting tools, we can analyze booking trends, segment data, and monitor performance more accurately. These tools empower us to make data-driven decisions across our operations.
4. Forecast accuracy
Our property Artyzen Grand Lapa Macau now holds the highest forecast accuracy score within our brand. This reflects the combination of Duetto’s advanced algorithms analyzing past booking patterns and our team’s expertise in interpreting trends to make strategic decisions. These insights have set a new benchmark for innovation and operational excellence across our properties.
5. Streamlined workflows
Duetto has improved our operational efficiency, freeing up time and resources. This allows us to focus on strategic initiatives while ensuring excellent guest service. Their resource hub has also been invaluable for onboarding and training new team members. It has enhanced their technical skills and knowledge of revenue management, ensuring our team is well-prepared to navigate future challenges.
Our advice
When implementing an RMS like Duetto, make sure it integrates effectively with your property management system (PMS). When integration is in place, data transfers are smoother, automation runs more efficiently, and we save time and effort.
We also believe it’s essential to balance the insights from your RMS with human expertise. While pricing recommendations are incredibly valuable for informing decisions, they should always complement and not replace strategic thinking.
