Head of Rooms Division & Vice Manager, Jana Pürzel, shares how her team has adopted automation to increase ADR, streamline processes, and remain competitive.
Introducing Art Deco Hotel Montana
Art Deco Hotel Montana is a 4-star superior boutique hotel in Lucerne, Switzerland, with 63 rooms and 16 distinct room categories. With a diverse demand landscape, fluctuating between peak and low seasons, and a massive price range difference between room categories, choosing the right revenue management tool was essential to remain competitive.
The challenge: inflexible pricing and manual processes
We were relying on the best available rate (BAR) to price our rooms. This approach had clear limitations — it was inflexible and required many manual processes which simply couldn’t withstand our hotel's complexity or keep up with market demand.
We knew it was time for a significant upgrade to better automate our pricing strategy and make key operational efficiencies to capitalize on our wide-ranging room categories.
Simply, our goal was to maximize revenue per available room (RevPAR) without sacrificing our premium brand positioning, even amidst strong seasonal price competition.
“Hoteliers should think how an RMS, such as Duetto, will make work easier for the team and that the resources saved can be used elsewhere, for example, in other digital projects or in something else very important, such as guest contact.”
Choosing an RMS: great usability and a competitive edge
We opted for Duetto as our revenue management system (RMS) because it’s modern and has a great user interface — you can see key information at a glance and there are loads of user customization options.
Duetto is also a dynamic company that is constantly evolving, which helps us stay ahead of the competition, giving us an edge in an ambitious market.
Results: effortless automation and RevPAR growth
Duetto’s GameChanger and ScoreBoard solutions have completely transformed our revenue strategy:
- We’ve achieved a 33.67% RevPaR increase after onboarding Duetto (YoY 2017-18).
- We’ve seen a 25.38% total increase in ADR (2017 to 2023).
- We’ve significantly streamlined our processes using automation, allowing us to be more strategic in our pricing and demand management.
With Duetto’s Open Pricing methodology we’re more competitive and have much more flexible rates. As a result, we spend minimal time on pricing in our daily operations. Instead, we’ve adopted a strategic approach: monitoring the CommandCenter daily, holding weekly review meetings, and twice a year, refining our overarching revenue strategies. The impact has been substantial, not just in increased revenue but also in freeing up resources for our team.
The verdict: Duetto doesn’t disappoint
Our first impression of Duetto being a modern and dynamic company was right, and it’s helped us achieve far more than just revenue improvements. It’s given us a robust, efficient, and forward-thinking approach to managing our unique and luxurious property in an ever-competitive market.
If you’re looking for an RMS that can revolutionize your revenue strategy, Duetto is the answer.
