Fresh off a summer packed with fantastic industry events featuring thought-provoking speakers, I’ve finally had time to sit back and contemplate the bigger challenges facing hotels today.

How consumers research and shop hotels — and on what channels — can be considered rather fluid. Keeping up with the constant changes, additional distribution sites and package options is a nonstop job. 

For decades, the hotel industry has lagged its peers in the adoption of technology to optimize business, and it doesn’t appear to be catching up anytime soon.

Seven trending hotel news stories that will impact your hotel Revenue Strategy.