Dirty Data: How Can You Avoid It?

Dirty data is simply an indirect way of describing data that's inaccurate or incomplete in some way. Since data is nothing more than the facts, if hoteliers are not receiving accurate information, their data is misleading them, or termed “dirty.”

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HDC Recap: What Does the Data Say?

Now 11 years in, STR’s Hotel Data Conference has become one of the most well-respected annual industry events because of its ability to deliver fresh, data-driven content in a fantastic destination with the right audience size and makeup.

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Understanding the Differences between Data and Analytics

The terms “data” and “analytics” can often be confused or misunderstood, so we asked Duetto CEO and Co-Founder Patrick Bosworth to explain.

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The Value of Turning Data into Actionable Insights

While analytics have become a critical driver of success for companies across many industries, the hospitality industry has lagged in its ability to use data to make a measurable impact on business strategy or guest experience.

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