Gleb Gorbachev, IT Administrator, shares how Hotel Madeira adopted our revenue management system (RMS) to optimize pricing, improve segmentation, and enhance operational efficiency, driving data-driven revenue strategies.
Introducing Hotel Madeira
Located in the heart of Funchal, Madeira Island, Hotel Madeira offers cozy, welcoming spaces where guests feel like family. Just steps from the city’s vibrant atmosphere, our charming property is a blend of authentic hospitality with an ideal location, making it perfect for both relaxation and adventure.
Tech stack
- PMS: HOST PMS
- Booking engine: Mirai
The problem
Our performance tracking and optimization process was heavily dependent on manual workflows, using spreadsheets as the primary tool. This approach was not only time-consuming but also made it challenging to adapt quickly to market changes or seize new opportunities.
We struggled with streamlining price adjustments, automating decision-making for pricing and inventory, and accessing robust analytics to monitor and verify revenue performance. Recognizing the need for a more efficient, data-driven approach, we sought an RMS to introduce automation, transparency, and strategic control to our operations.
Choosing Duetto
In our search for an RMS, we carefully evaluated the top options listed on HotelTechReport. Duetto stood out as the clear leader, offering a comprehensive solution that seamlessly integrated with our existing property management system (PMS). Once we’d settled on Duetto, we looked at all of their products and selected their GameChanger solution to help us optimize our bookings.
“Duetto stood out as the most comprehensive and advanced RMS solution, seamlessly integrating with our existing systems and providing the tools we needed to optimize our pricing strategy and enhance operational efficiency.”
Onboarding
Our onboarding experience was exceptional. From the start, our customer success manager did a fantastic job introducing our team to the key concepts of working with Duetto. The training we received was both insightful and engaging, ensuring that everyone felt confident using the new system.
When it came to getting our booking engine and PMS integrated with Duetto, Juan, our deployment specialist, ensured everything went smoothly, and we were impressed with how efficiently the technical aspects were handled.
The results
Since integrating Duetto, our hotel has made significant progress in optimizing our revenue management approach and streamlining our operations. While we’re still in the early stages of fully utilizing the platform, the impact is already clear across several key areas:
1. Dynamic pricing agility
We’ve been able to adopt an Open Pricing model, adjusting our rates in real-time based on market demand and other key factors. This agility enables us to capitalize on high-demand periods, driving increased revenue potential and ensuring we stay competitive.
2. Enhanced segmentation control
We’re now able to analyze and target customer segments more effectively. This strategic focus has optimized revenue streams and improved commission management, enhancing overall profitability.
3. Enhanced data awareness
We’re fostering a culture of data-driven decision-making. Tasks like calculating room and segment dependency pricing have become more transparent and efficient, while enhanced data visibility ensures our team operates with confidence and precision.
4. Operational efficiency
Duetto has highlighted areas requiring attention, prompting us to refine our data segmentation and organization. This has laid a stronger foundation for future growth and operational scalability, creating a more organized and proactive hotel environment.
My advice
Do it!
Implementing an RMS like Duetto is a truly transformative experience — its advanced features, powerful analytics, and user-friendly interface have been an invaluable investment for our business. Before you begin, ensure that your front-desk and back-office teams are efficiently performing their tasks within the PMS. It’s equally important for your financial departments to accurately segment data. Having this ready, makes the integration process much smoother.
