Introducing Crystalbrook Collection
Crystalbrook Collection is a portfolio of seven distinctive hotels and resorts that aspire to protect the environment and create sustainable experiences that enhance, rather than compromise, the guest experience.
The sustainably led, independent hotel group focuses on delivering playful design, responsible tourism initiatives, and enriching experiences at its properties in Cairns, Brisbane, Byron Bay, Newcastle, and Sydney.
- PMS: Opera
- CRM: Salesforce
- Booking Engine: Sabre
“We changed our strategy to look at the demand forecast by segment and room type to maximize our revenue potential.”
Flexible Strategy Drives Upsells
In 2017, Crystalbrook Collection started using GameChanger and ScoreBoard, and adopting Open Pricing to optimize rates during high demand periods. The company also uses Open Pricing to drive buy-up into higher room categories on low demand periods by decreasing discounts. The results have been an increase in revenue across all segments, with particular success in selling suites.
“Open Pricing allows you to keep all distribution channels open, without sacrificing rate or length of stay by setting pricing rules by rate code, room type, and segment,” says Darryl Elliott, Director of Revenue Management at Crystalbrook Collection.
He went on to add, “We have seen great results across all segments; however, the standout has been our suites across the hotels and resorts. We changed our strategy to look at the demand forecast by segment and room type to maximize our revenue potential.”