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Rove Hotels On Optimizing Longer Lead Times

Rove Hotels in Dubai has gained more confidence in pricing for stay dates further out, since adopting Duetto.

Rove Hotels, a joint venture between Emaar Properties PJSC and Meraas Holding, entered the Dubai hospitality scene in 2016 with the opening of its flagship property, Rove Downtown, which offers views of the Burj Khalifa and is within walking distance of the Dubai Mall.

This blog is an excerpt from our latest special report, How Hotels Use Open Pricing to Optimize Revenue. Download your free copy here: 

A contemporary, midscale brand, Rove Hotels delivers a modern, efficient service that is also deeply rooted in its community. Technology plays an important role, both front and back of house.

Today, its portfolio of over 3,400 keys is spread across many of the UAE’s tourism and business hotspots. This includes Rove Expo 2020, the only on-site hotel at Expo City Dubai.

Ambitious expansion plans will see the Rove brand opening in locations across the UAE and the wider Middle East region.

By the end of 2022, Rove had joined Duetto and within three months, the entire Rove Hotels portfolio adopted Duetto as its revenue management system. The group was quick to see the revenue rewards of working with Duetto.

“In the short period of time we've been working with Duetto, it has changed the way we yield. Most yielding applications are restricted to support Open Pricing for public rates only, however, to have the opportunity to yield all segments is a first with Duetto. We have found it very helpful,” explained Priyanka Roy, Director of Revenue Management, Rove Hotels.

Concentrating on Strategy

Adopting Duetto’s Open Pricing methodology has helped Roy and her team embrace automation and increased the team’s confidence in pricing for longer lead times.

“It has allowed us to concentrate on strategy while letting the system do the heavy lifting in terms of rate changes and optimization. It also reduces risks associated with very long-lead bookings, as Duetto will look at past trends and set rate strategies for future stay dates,” Roy explained.

To begin with, the Rove Hotels revenue team started by familiarizing themselves with the tools and the benefits of using dynamic rates across all segments.

“Currently, we are benefiting the most on public channels. However, we are now starting to do some tests with higher room types, where we had never used Open Pricing before,” Roy said.

Pricing Right, Remaining Visible

Another benefit Rove Hotels is enjoying from Duetto is the ability to set min/max rate parameters. All hotels are now operating on AutoPilot with pricing limits in place.

“We have found that this is the best way to optimize our ADR in the long run,” Roy remarked.

Duetto also enables Rove Hotels to distribute its rates across all channels and, using Open Pricing, to keep prices always on.

“This is very important. While we promote direct business, OTAs and third-party channels remain a very important source of business for Rove properties, hence we always make sure to be as visible as possible,” Roy added. 

Better Yield

Now that the Rove Hotels team is familiar with Open Pricing, and is confident setting parameters and using AutoPilot, ADRs are starting to increase in a longer lead time.

“We now have a much more dynamic rate strategy, which helps us to maximize our yielding opportunities. Additionally, we see better ADRs, as it has allowed us to reduce blind spots for bookings taking place several months in advance.”

Discover how Open Pricing is driving revenue at hotels running on Duetto. Check out the many case studies in our latest eBook, How Hotels Use Open Pricing to Optimize Revenue. Download now. 

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Sarah McCay Tams, Director of Marketing Communications.

Sarah joined Duetto in 2015 as a contributing editor covering Europe, Middle East & Africa (EMEA). In 2017, she was promoted to Director of Content, EMEA, and in 2022 promoted to Director of Marketing Communications. An experienced B2B travel industry journalist, Sarah spent 14 years working in the Middle East, most notably as senior editor – hospitality for ITP Publishing Group in Dubai, where she headed up the editorial teams on Hotelier Middle East, Caterer Middle East and Arabian Travel News. Sarah is now based back in the UK.

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