Direct Bookings Carry Lowest Cancellation Rates In Europe

Seven trending hotel news stories that will impact your hotel Revenue Strategy. 

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To Drive Success, Marketing and Revenue Must Collaborate

In soccer, the goalie doesn’t often directly interact with their forwards, save for a few well-placed punts. These two positions have very specific jobs that are drastically different. But the outcome of the game weighs equally on both positions’...

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Optimising Price, Protecting Loyalty

How do you optimise revenue while pricing sensitively when you are the only hotel on an island, have no competition and a loyal customer base?

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Why Data is Crucial For Pricing and Budgeting

Clinton Campbell, Commercial Director for Apex Hotels, has been working in the UK hotel industry for more than 15 years, with experience working for international brands and smaller, family owned collections.

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