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Les Trésoms Tech Investment Fuels Summer Season

October 28, 2020 | Sarah McCay Tams, Director of Content, EMEA

Les Trésoms Lake & Spa Resort is a beautiful, independent French property in the Alps based on Lake Annecy. The four-star resort, which has 52 rooms and two four-bedroom luxury villas with private pools, also offers a wellness center, indoor and outdoor pools, and restaurants, all on a lakeside setting.

Despite the challenges faced by hoteliers in 2020, the property stayed on track with its plans to invest heavily in technology this year and this paid off with a strong summer season.

The hotel had to close from the middle of March until the end of May. Les Trésoms implemented Duetto during lockdown and was able to harness increased demand from domestic tourists looking to enjoy a rural retreat on re-opening, leading to occupancies in the high 90% for July and August.

Technology Investment

At the end of April Les Trésoms contracted with Duetto’s Revenue Strategy Platform, including GameChanger for pricing, ScoreBoard for reports and forecasting, and BlockBuster for group business optimization.

The team was then able to use the containment period as a time to undergo Duetto’s onboarding process and team training, helping them get familiar with the product and its functionality. The team was pushing rates through Duetto by early July, in time for the summer season.

The hotel decided to adopt Duetto as it wanted to embrace an Open Pricing approach.

“We are now practicing Open Pricing. It's easy. We have improved performance for the hotel, and we lose less business and customers,” said Perrine Gruby, Revenue Manager, Les Trésoms Lake & Spa Resort.

The revenue team could also see value in having access to additional data sets, especially web traffic data that provides regrets and denials.

During lockdown the hotel made a lot of other technology investments to increase efficiencies. These included:

  • Implementing a CRM
  • Building two new websites – one for the villas and one for the wellness center
  • Changing its wellness management software
  • Implementing a digitalized restaurant menu solution

Harnessing Domestic Demand

The French Government invested in promotions to encourage the French people to take their summer holidays in their own country. Rural destinations, such as Lake Annecy, proved a popular alternative to an overseas summer getaway.

“Our regular customers are business groups in the week, and we have individual leisure customers during weekends and holidays. We also have leisure group activity at the weekends with weddings and banqueting,” explained Gruby.

However, this year business is different. During lockdown the revenue team used the time to prepare re-opening promotional offers, which were sent out online and via traditional channels such as telephone and by mail.

“We also made flash sales with our online partners in order to increase our occupancy rates for the summer,” Gruby explained.

Communicating with both the hotel team and customers, and taking a fresh approach to technology, were central to the success of Les Trésoms Lake & Spa Resort this summer.

“We reassured the teams and customers on what we were doing to welcome them as safely as possible,” said Gruby. “And we followed the demand, made offers to improve the occupancy rates by doing something new, something different.”

Doing something new certainly worked, as Les Trésoms Lake & Spa Resort enjoyed occupancies above 90% for July and August. With its new technology stack the resort is now well positioned to optimize on all revenue opportunities that come its way.

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