Nicholas Hurley is a seasoned professional in hospitality revenue management with over 15 years of experience working across the globe for independent and branded hotels. As the Managing Director of Veritasus Consulting, Nicholas has dedicated his career to helping hotels optimize their revenue strategies, enhance operational efficiency, and achieve sustainable growth in highly competitive markets.
Nicholas’s expertise spans a broad range of disciplines, including revenue management, distribution strategy, digital marketing, reporting, and the procurement and implementation of hospitality systems. His extensive background includes guiding properties through complex transitions such as the adoption of new revenue management systems (RMS) and leveraging cutting-edge technologies to maximize profitability.
Having worked with clients across Australia and the Asia-Pacific region, Nicholas has a proven track record of delivering tangible results. From crafting dynamic pricing strategies to leading high-stakes budgeting processes, his insights are informed by years of hands-on experience and a deep understanding of market trends. He has supported properties during key industry events, helping hotels seize opportunities to outperform competitors and secure market share gains.
Nicholas is also a sought-after thought leader in the field, regularly contributing to industry discussions and events. He has presented at key conferences, such as the APAC Revenue
Management Summit by ARMA, where his insights have inspired peers and industry professionals to rethink traditional approaches to revenue optimization.
Passionate about hospitality, Nicholas takes pride in offering personalized consulting services through Veritasus Consulting. His approach is both strategic and pragmatic, ensuring that his clients receive actionable guidance tailored to their unique challenges.
When not helping hotels elevate their commercial performance, Nicholas enjoys exploring innovations in hospitality technology and mentoring emerging talent in the field. He remains committed to advancing the industry and empowering hoteliers to achieve their full potential.