Click to Cash: Driving Direct Bookings with Smarter Marketing and Revenue Strategies

About the webinar

In today’s digital-first landscape, the journey from a traveler’s first web search to their final checkout is full of opportunities—if you know how to capture them. This webinar explores how hotels can bridge the gap between marketing and revenue strategies to drive more direct bookings and unlock greater profitability across the entire guest experience.

Watch the recorded session where industry experts from Duetto and Heads On Pillows break down how to attract the right audience to your hotel website, convert them into direct bookers, and maximize their total spend through personalized offers and strategic upsells. From smarter ad targeting and AI-driven SEO to dynamic pricing and seamless website experiences—we’ll show you how to turn clicks into cash and guests into loyal, repeat customers. Here's what you'll learn:

• Master the Digital Guest Journey
• Drive Direct Bookings from Digital Ads, SEO & Generative AI Tools
• Convert OTA Guests into Loyal Direct Bookers
• Integrate Dynamic Pricing & Personalization with Marketing