San Francisco, October 18, 2016 —Duetto, which delivers the gaming industry’s most powerful Revenue Strategy solutions, will partner with Pearl River Resort to showcase how casinos can maximize profitability by applying dynamic reinvestment practices to their player development and loyalty pricing strategies.
The two companies invite all casino executives to a free webinar Oct. 25 at 12 EST to learn how new technologies and practices can improve the way casinos value and reward their most loyal guests, whether they are gamers or not. Insights into customer worth beyond just average daily theoreticals lead to casinos producing more finely targeted loyalty offers, upgrades and marketing pieces — and, ultimately, better profitability.
Dynamic reinvestment is the key to making the massive amounts of gaming and spending data that casinos are able to track actionable and leveraging loyalty clubs for all they’re worth, said Marco Benvenuti, Duetto’s Co-Founder and Chief Product & Analytics Officer.
“Casinos are able to value every guest in their properties more holistically than ever before, which gives them the power to reward players and non-players in ways that reflect their true value, while still maximizing total profit for the casino,” said Benvenuti, who managed revenue for major casino resorts on the Las Vegas Strip before co-founding Duetto. “Dynamic reinvestment ensures that casinos always have the right comps and rewards for their VIPs but also can recognize guests in all their loyalty tiers with room rates that make sense for the bottom line.”
The Oct. 25 webinar will broach several challenges for casino executives and their data-driven solutions, including:
- Moving from an outdated block system toward revenue management practices that set room rates for maximum profit, while still rewarding high-value guests with appropriate casino rates and comps.
- Leveraging spending behavior from all revenue centers of a resort — like spas, nightclubs, golf courses and retail outlets — to reward non-gamers as your property would a regular gambler.
- Making upgrade and player development decisions faster and in a way that reflects those guests’ spending behaviors, grooming the next generation of loyalty club members and regular patrons at your casino.
“Adjusting our revenue management and reinvestment strategies was crucial to accomplishing our growth goals,” said Matthew Perkins, Vice President of Pearl River Resort. “With all the spending data coming at casinos today from the gaming floor and everywhere else around an integrated resort, it is critical to use the right technology able to analyze that data and put it to use in loyalty strategies that still optimize your casino’s profits.”
About Pearl River Resort
Owned and operated by the Mississippi Band of Choctaw Indians, Pearl River Resort is the South’s premier gaming and entertainment enterprise. Pearl River Resort’s portfolio of assets includes Silver Star Hotel & Casino, Golden Moon Hotel & Casino, Dancing Rabbit Golf Club, and Geyser Falls Water Theme Park located in Choctaw, Mississippi, as well as Bok Homa Casino, located in Sandersville, Mississippi.
The Silver Star and Golden Moon Casinos feature two exciting hotel-casinos with a variety of gaming options, timeless and comfortable hotel rooms, Phillip M’s award-winning steakhouse, a sports bar and grill and a variety of other dining options, a full-service spa, retail offerings and live entertainment. Also featured is Dancing Rabbit Golf Club, with two championship golf courses, and Geyser Falls Water Park. Bok Homa Casino features more than 700 slot machines, an event center, and a fabulous quick-serve eatery.
About Duetto
Duetto is hospitality’s only Revenue Strategy Platform. A powerful suite of cloud applications addresses the industry’s complexity in distribution and technology, providing solutions that increase booking conversion, guest loyalty and revenue.
The unique combination of hospitality experience and technology leadership drives Duetto to look for new and innovative solutions to the industry’s greatest challenges. Duetto delivers software-as-a-service to hotels and casinos that leverage dynamic data sources and actionable insights into pricing and demand across the enterprise, enabling a holistic and more profitable Revenue Strategy.
Duetto’s fully deployed hotel clients using GameChanger have recorded an average RevPAR Index lift of 6.5%. More than 2,500 hotel and casino properties in more than 60 countries have implemented Duetto’s applications, which include GameChanger for Open Pricing; ScoreBoard for intelligent reporting; PlayMaker for personalization; and BlockBuster, for contracted-business optimization.