Web Traffic Shows Early Signs of Positive Trend Across All Regions

April 30, 2020 | Sarah McCay Tams, Director of Marketing Communications.

The latest edition of our bi-weekly Pulse Report published earlier today, providing hoteliers from around the world with a snapshot on key market metrics for April 6-19.

Providing an in-depth look at On the Books, New Bookings, Cancellations and Web Traffic data, the latest edition of the Report included the latest demand signals for Latin America as well as APAC, EMEA and North America.

The Duetto Team added the Latin American data to the report following suggestions from subscribers.

“We added Latin America into our second iteration of the Pulse Report because we got a request. That's something that's exciting about this report, that we are really open to feedback and excited to make it valuable for our industry colleagues,” says Hannah Weller Barrise, Director of Hospitality Solutions, Americas.

LATAM has proved a vital new component to tracking the impact of COVID-19 on the hotel industry around the world.

“This region is at the back end of the crisis. First there’s Asia, then EMEA and North America, and then LATAM. So adding this region tells us the whole story, globally,” explains Daniel Lofton, Director of Hospitality Solutions, Americas.

Latin America reported its first COVID-19 case in Brazil on February 26. In mid-March many countries across the region imposed restrictions and quarantines on their citizens.

“The data shows us LATAM still has a lot of confidence for the latter part of the year. There’s a lot of bookings, especially for the latter part of the summer,” Lofton remarks.

Pulse Report data for LATAM On The Books vs. STLY by Stay Month as of April 19th showed that travelers with bookings in Latin America continue to show a higher degree in confidence in stay dates from September 2020 onwards.

Weekly New Bookings vs. STLY by Stay Month for Latin America also showed a slightly positive year over year trend for bookings in 2021, with new bookings for stays between May and July.

New Reservations Provide Future Outlook

Also new to the Pulse Report this time is the addition of New Reservations data. This was added because the Pulse Report team wanted to be looking as much to the future as possible.

“By highlighting those new bookings we can better understand by region what traveler behavior is going to look like and how it will continue to change in time,” Weller Barrise explains.

In APAC, the data for new bookings shows increased pace for Q2 2021. In EMEA a similar pattern can be seen, with an uplift in new reservations for May-July 2021. For North America, new bookings for 2020 continue to fall behind previous year figures, but new bookings for 2021 are exceeding pace.

Web Traffic Shows Uptick

And there was some indication in this week’s data that there is light at the end of the tunnel.

“We did see a slight uptick in web traffic across all regions. There was nuance to that; it impacted certain stay months more than others, those searches were being seen for a variety of different future dates,” Weller Barrise says.

The Duetto Pulse Report is based on weekly web traffic data from hotels using the Duetto platform. To subscribe for free and receive bi-monthly market demand signals for your part of the world and register here.

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