Revenue = Strategy + Analysis + Math + Art

August 4, 2020 | Claire Middleton, Contributing Editor

Hannah Weller Barrise is Director of Hospitality Solutions - Americas, part of our team of in-house revenue experts. She is also a co-author of the Pulse Report and part of our panel of experts on Ask Duetto.

She joined Duetto in early March 2020, bringing to the team a decade of revenue management experience, including time building contemporary hotel brand The Hoxton in North America.

We recently caught up with her to find out more about her on-property experience and how she has settled into her role here at Duetto. 

hannah-headshot-125Q: What are your day-to-day responsibilities and what’s behind your role?

A: As Director of Hospitality Solutions, myself and my colleagues are, essentially, in-house revenue experts. We support the sales structure by helping to identify our potential future customers’ needs and working out how we can help meet those needs. We also work really closely with the developers and product management team to help provide feedback for our roadmap to ensure that our efforts in terms of new product enhancements or new features that are being rolled out are really impactful for the end users and make their lives easier.

Q: What was your revenue management experience before you came on board with us here at Duetto? 

A: Before I joined Duetto, I’d been managing revenue for almost 10 years. Most recently, I was the VP of Revenue for a London-based company called Ennismore. During my time there I was really focused on helping them expand The Hoxton hotels in North America.

Before that, I was a Regional Director of Revenue for a company called Hersha Hospitality which is headquartered in Philadelphia, and before that I was a Revenue Manager for a company called Denihan in New York City. At Denihan I worked my way up, starting as a Revenue Analyst and then becoming an Area Director of Revenue.

Q: Was hotel revenue management something that had always intrigued you when you were younger or was it something you just found yourself in as your career evolved? 

A: I didn't know what revenue management was when I was younger. It wasn't until college that I really learned about it. I spent time studying in Madrid and while there I decided to take steps toward a career in the travel industry, since travel is such a passion of mine. I just wasn’t sure what I’d do or how. 

So I studied, got some experience and learned how exciting hotels, and more specifically, revenue management was and I’ve loved it ever since. Revenue Management is such a nice combination of strategy and analysis, with a little bit of math, and also a little bit of art. 

Q: How did you make the transition from working for brands like The Hoxton to joining us here at Duetto? 

A: Before I joined Duetto, I was a Duetto user. I was first introduced to the system in 2013, in its very early days.

I really believed in the system. I saw its power and potential and really enjoyed using it. I think it's very intuitive and the fact that it’s created by revenue managers for revenue managers is such a differentiator, and you can really feel that as an end user. So, I was excited about the opportunity to join the team and I can't wait to see what new things we do in the future.

Q: What are you enjoying most about the role and what have been your standout moments so far? 

A: I'm only a few months in but one of the things that has stood out to me the most is how incredibly smart the revenue professionals on the team are. I'm blown away by the amount of talent and knowledge the team has.

Q: How did the Pulse Report come about and what was its inception? 

A: The solutions engineer team within Duetto was thinking about how we could provide our industry friends and colleagues with some sort of insight into what is going on right now. There was so much noise and so many great ideas, but at the end of the day so many revenue managers crave data. We can talk, we can share ideas, we can discuss best practices, but ultimately the revenue management mind comes back to the question of what does the data tell us and what we can do with that data.

So we wanted to come up with a way to visualize the data and share it with the industry, to hopefully allow hotels to act upon the indicators in a meaningful way for their specific markets.

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