In 2021, our team of content marketers, revenue strategists, and industry analysts have created more than 120 blogs for our library. We’ve covered resort revenue management, budgeting factors, revenge travel, TrevPOR, and Open Pricing. We’ve interviewed hoteliers, revenue consultants, and many of our team members. And we’ve hosted guest blogs from many industry experts. That’s a lot of content!
Don’t worry – we’re not going to list them all, and there certainly isn’t a test afterward! We just wanted to share the top five Most Read Blogs of 2021, the ones you and your peers and colleagues have enjoyed the most throughout the year. If you missed any of these gems you might want to catch up while the office is quiet during Twixmas. Enjoy!
3 Things To Consider When Choosing a Revenue Strategy Platform
In February 2021 we caught up with Justin Klingenberg, Senior Director of Revenue Strategy & Analytics at La Mer Beachfront Resort, an independent small boutique destination beach resort located on the southernmost tip of New Jersey. Traditionally, its main feeder markets have been Philadelphia and the New York City area, with 90% of its business mix being transient. The high season runs from June through to early October.
We caught up with Klingenberg to find out what are the three things he recommends hoteliers consider when choosing a revenue strategy platform.
5 Predictions For Revenue Success In 2021
In March 2021 we talked to five Duettos, all experienced in the field of revenue management, to ask what their predictions were for 2021 and beyond.
Nevin Reed, Vice President, Casino Services, advised hoteliers to ‘look local’. “Focus on the guests that are within a 500-mile radius from your hotel. They can do day trips to your resort, or stay a night or two, then go home. Consider their total spend, including ancillary revenue from F&B and gaming,” he told us.
Ira Vouk told us that “within hotels, there needs to be further breaking down of silos and the building of better synergies between departments.” Her algorithm for success = technology + teamwork.
Lloyd Biddle, Director of Enterprise Solutions, advised hoteliers to “turn data into knowledge and knowledge into hotel asset profit.”
Gary Glodowski, Director of Customer Marketing, advised that, in these times where there is not much group business or corporate business, hotels need to focus on transient guests.
David Goodman, Director of Sales for UK & Ireland and Nordics, told us to ‘stay agile’.
“Make sure that you are agile in your strategy, and your technology. Demand is volatile, customers are unsure, and their decisions are ever-changing.”
Read the blog here: https://www.duettocloud.com/library/5-predictions-for-revenue-success-in-2021
5 Features You Need From Your RMS
Todd Rollin, Director, Product Marketing & Sales Enablement, gave five features to consider when choosing an RMS. They are:
- Intelligent, Scalable Automation
- Instant Innovation
- Comprehensive and Configurable Data Set
- Enterprise Strategy
- Flexible Reporting
Read the blog here: https://www.duettocloud.com/library/5-features-you-need-from-your-rms
Are You Prepared For Revenue Management 2.0?
Lloyd Biddle, Director of Enterprise Solutions, took a closer look at the future of revenue management, as the DORM role morphs into Director of Commercial Strategy, with strong collaboration between sales, marketing, revenue, and distribution.
“During the pandemic, commercial strategy teams were formed out of necessity, primarily as a downsizing exercise. But, a positive outcome is that this forced revenue management teams to explore better ways of collaborating with traditional sales and marketing teams and embrace Revenue Management 2.0,” Lloyd wrote.
Read the blog here: https://www.duettocloud.com/library/are-you-prepared-for-revenue-management-2.0
Re-Strategizing Revenue Keeps edyn Ahead
We took a closer look at one of the few hospitality success stories of the pandemic.
According to Emmanuel Lacour, Group Director of Revenue, edyn, the company was very fortunate with the fact that it offers self-confined apartments.
During the whole of 2020 edyn temporarily closed just two of its properties.
“Our model was very resilient. We had a lot of our mid-stay and long-stay residents who stayed with us, so that also helped us to weather the storm and stay open,” Lacour admitted.
Read the blog here: https://www.duettocloud.com/library/restrategizing-revenue-edyn-ahead
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