Matthias Heel, Director of Hospitality Solutions, EMEA, and one of our Duetto Revenue Drivers, provides his top tips for boosting total profitability for hotels working with Duetto. From loyalty and member rates to flexible segmentation. Here’s how:
Loyalty / Member Rates
In my previous hotel company (which ran revenue on Duetto), we had a member rate that was signed up for by most members in our loyalty program. This was our most competitive rate – always - and we had it totally under control. These member rates were sold exclusively on our website. We saved a tremendous amount of distribution costs. And with the help of Duetto, we could also control this rate in line with market demand. For us, the aim was to have our cheapest rate under our control and not under the control of a wholesaler or tour operator. It worked amazingly well and is something I now recommend to all Duetto users I work with.
This blog is an excerpt from our latest special report, How to Boost Your Hotel’s Total Profitability. Download your copy here: https://www.duettocloud.com/special-reports/how-to-boost-your-hotel-total-profitability
Outlet & Folio Data
For certain PMS partners, Duetto is enabled to ingest folio data, helping revenue teams to better understand total guest spend.
The first thing to add here is that we are not limited to “standard” outlets like restaurants or meetings and events. Every revenue stream - for instance, a pop-up store - can be analyzed in Duetto if the revenue is tracked in the PMS. Looking into the “revenue per square meter” discussion, this adds value to your organization. Once analyzed you can translate your findings into a profitable strategy.
And finally, you can also do your forecasting and budgeting for your outlets in Duetto. So, you close the cycle - you analyze, strategize, and optimize - all in one platform.
See our recent blog on ‘How Casino Resorts Drive Profitability Through Duetto’ for more on this and learn how Duetto can help revenue optimize rates for cabanas and RV spaces in real time.
With Duetto’s flexible segmentation to drive direct bookings, users can ensure that brand.com website rates are always the best available. We calculate a cost-per-booking for our website rates at about 5%, compared to 20%+ for most OTAs. Therefore, these rates not only drive consumer loyalty as they are booking directly, but they also come with enormous savings which also increases overall profits.
Discover more about pivoting your business strategy to total profitability in our latest eBook: How to Boost Your Hotel’s Total Profitability. Download your FREE copy today: https://www.duettocloud.com/special-reports/how-to-boost-your-hotel-total-profitability