With booking windows remaining fairly short-term, hotels need to really double down on upsell efforts to maximize on rate and profit.
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What is also more important than ever is, how do you obtain that guest’s loyalty, so that next time they visit they book direct with you instead of through an OTA?
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Target sources of business that are less likely to cancel and book further in advance, perhaps because they have an airline or car rental associated with their booking.
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