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Jannah Hotels & Resorts Weighs Up Impact of Macroeconomics

Jannah Hotels & Resorts is based in the United Arab Emirates (UAE) and currently has five properties operating on Duetto’s full suite of revenue and business intelligence solutions. The company is looking to continue its expansion in 2024, tapping into demand for high-quality hotel apartments in the region, driven by increased direct bookings for its products.

The company, which offers affordable luxury in the Halal accommodation segment, currently operates five properties across Dubai, Abu Dhabi, and Ras Al Khaimah. The portfolio offers an array of hotels, hotel apartments, and villas, targeting families looking for a no-alcohol environment.

Jannah Hotels & Resorts will open a new hotel in Abu Dhabi in 2024, offering 230 keys across studios and one-bedroom apartments. In addition, the company will undertake major renovations of its Dubai Marina properties.

Duetto caught up with Ossama Charrouf, Corporate Director of Commercial and Development, Jannah Hotels & Resorts, to learn more about what challenges and opportunities he sees in revenue management in the year ahead.

Jannah Hotels

Adapting to Economic Fluctuations

Macroeconomics and the ongoing staff shortages will continue to impact hotels in 2024, according to Charrouf. 

“Global economic fluctuations and uncertainties may impact travel patterns and corporate spending, affecting hotel occupancy rates and revenue. Added to that is the human resource management challenge of attracting and retaining skilled staff in a competitive job market,” he shares.

Further tech spend will be vital for both branded and independent hotels, with Charrouf predicting increased tech spend for the industry in 2024.

Neither the branded hotels, nor standalone hotel management companies will be able to sustain themselves unless they spend on new technologies that are related and not limited to channel distributions, guest management services, revenue, and parity systems,” he advises.

Charrouf believes that automated processes in revenue management will continue to be vital, especially during high-demand periods in city destinations. “It is a matter of doing the right configuration and setup in each hotel based on the pricing strategy and budgeted revenue,” he says.

Driving Direct and Optimizing for Groups

Contracted and group business is a staple for Jannah Hotels & Resorts, and this will continue as a trend in 2024.

“It’s very important to build a base business that covers the day-to-day expenses of our hotels,” says Charrouf.

The Jannah Hotels portfolio is small but diverse, and the revenue team treats each property differently, considering size, location, source market, and demand segment.

For Charrouf, the secret to success comes from ‘building the base business from contracted groups, negotiated, and long-term; and yielding from leisure, OTAs, and direct business to the website’.

Data-driven decision-making will be the most important revenue management trend of 2024, followed by distribution channel optimization, Charrouf predicts. That is why Jannah Hotels & Resorts will be investing its efforts in direct channel management in 2024.

“We will drive our overall pricing strategy based on the online published rate on our website, in all seasons. The brand’s website comes first,” Charrouf says.


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Sarah McCay Tams, Director of Marketing Communications

Sarah joined Duetto in 2015 as a contributing editor covering Europe, Middle East & Africa (EMEA). In 2017, she was promoted to Director of Content, EMEA, and in 2022 promoted to Director of Marketing Communications. An experienced B2B travel industry journalist, Sarah spent 14 years working in the Middle East, most notably as senior editor – hospitality for ITP Publishing Group in Dubai, where she headed up the editorial teams on Hotelier Middle East, Caterer Middle East and Arabian Travel News. Sarah is now based back in the UK.

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