Special Reports

The Revenue Manager’s Guide to Advanced Guest Segmentation

SPECIAL REPORTS

THE REVENUE MANAGERS GUIDE TO ADVANCED GUEST SEGMENTATION

How additional segments allow hotels to offer consumers room rates that are more tailored to their preferences and more profitable for business.

Understanding segmenting best practices will help you learn more about your different types of guests and allow you to better forecast their demand. Categorizing your guests into smaller buckets will allow you to yield each of them separately.

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