Pulse Report Latin-America

Projecting Consistent 60% Occupancy

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September 2021 | Across the Americas, users project occupancy percentages to remain relatively consistent in the low-60s from September through November, before dropping to an annual seasonal low 50% in December. YoY ADR growth remains highly elevated through the balance of the year. Group demand growth outpaces transient demand growth from September to November, but partially due to the low single-digit group occupancy base. Users do not expect group demand to outpace transient in December with group occupancy falling to just 6% across the global region.

  • Pickup

  • On the Books

  • Web Traffic

Weekly Net Pick Up by Stay Month

graphs-pulse-report-2021-sept_LATAM-Weekly Net Pickup by Stay Month

This graph shows the volume of net room night pick up (new bookings minus cancelations) broken down by stay month made during the most recent calendar month (August 2021).The percentage indicates the variance in comparison to the prior month (July 2021).

The pace of new sales (transient reservations and group blocks) for each of the next three stay months has been on an upward swing for months. But, due to some softness in December, booking pace averages just 17% growth in Q4 2021.

Cancelation activity in Latin America is the highest across all global regions, up 34% YoY for the fourth quarter.

On The Books vs. STLY by Stay Month

graphs-pulse-report-2021-sept_EMEA-OTB copy 2-1

This graph shows the evolution of reserved status room night volume for future stay dates broken down by stay month over the last three months.The percentage indicates the variance compared to same time last year for the most recent month’s data.

The silver lining for Latin America is business on the books is tracking well ahead of the prior year for the remaining months in 2021 with strong rooms growth and even higher ADR growth in Q4 compared to the prior year.

Volume of Web Traffic by Stay Month


This graph shows volume of web traffic data (bookings, regrets and denials on brand.com) for future stay dates, broken down by stay month.The percentage indicates the variance in comparison to the last Pulse Report.

Consumer search activity on brand.com is high in the immediate booking horizon for September but is trending negative month-over-month for stay dates in October through December.

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