- EVENTS
- RSSTAIWAN2024
Data & Beyond:
Hotel Revenue Strategy Seminar Taiwan
臺灣飯店收益戰略研討會

關於活動
數據與超越:台灣飯店收益戰略研討會是專為蓬勃發展的台灣旅遊市場量身定制的活動。飯店業專業人士將在此學習、分享和交流整體盈利戰略,從而為飯店實現更高的收益。
您將有身臨其境的體驗,通過演講、飯店業者小組討論和小組活動,深入了解台灣旅遊市場的發展趨勢,以及如何利用全面整合的技術來加強競爭分析、制定定價策略、行銷活動和分銷策略。
您還將有機會與來自當地飯店社區的同行以及領先的飯店技術合作夥伴進行交流,探索創新方法和數據驅動戰略,從而直接影響您的業務底線。
日期:2024年8月22日,星期四
時間:上午10:00 - 下午3:00(註冊時間為上午10:00 - 上午10:30,GMT+8)
地點:台北松山意舍酒店
內容:研討會、午餐和交流
入場費:飯店從業者免費
誰應該參加:飯店業主、總經理、收益總監/經理、商業策略總監/經理、資訊技術總監/經理、行銷總監/經理以及銷售總監/經理。
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About the Event
Data and Beyond: Hotel Revenue Strategy Seminar Taiwan is a tailor made event specifically for the thriving Taiwan tourism market, where hospitality professionals will learn, share and exchange total profitability strategies to achieve greater revenue for hotels.
You can expect an immersive experience, where you will gain access to in-depth insights into trends in the Taiwan tourism market, and how to utilize fully integrated technology to enhance competitive analysis, set pricing strategies, marketing campaigns and distribution strategies via presentations, hotelier panel discussion and group activities.
You will also have the opportunity to network with peers from your local hotel community, and leading hotel technology partners to explore innovative approaches and data-driven strategies that directly impact the bottom line of your businesses.
When: Thursday, 22 August 2024
Time: 10:00 am - 3:00 pm (registration 10:00 am - 10:30 am, GMT+8)
Where: amba Taipei Songshan, Taipei, Taiwan
What: Seminar, Lunch and Networking
Admission: Complimentary for hoteliers
Who Should Attend: Hotel Owners, General Managers, Directors/Managers of Revenue, Commercial Strategy, IT, Marketing and Sales.
Submit the form to secure your seat today>>>
您將學到什麼?
深入洞察台灣旅遊市場趨勢
瞭解綜合技術如何幫助提高飯店的總體盈利能力
- 掌握利用集成技術堆疊的力量,全面洞察您的飯店盈利表現
- 瞭解如何利用多種收入來源的數據並做出明智決策以提高盈利能力的策略
領先飯店技術公司及其客戶物業的最佳實踐
- 從我們客戶飯店的真實成功案例中獲得啟發,瞭解他們如何有效地應用“全面盈利能力”來提升收入戰略
- 學習他們的經驗,採用行之有效的策略,以達到立竿見影的效果
享受與本地飯店社區同行交流的機會
What Will You Learn?
In-Depth Insights Into Trends In the Taiwan Tourism Market
How Integrated Technology Can Help Increase Your Property's Total Profitability
- Learn how to harness the power of an integrated tech stack to gain comprehensive insights into your property's performance.
- Discover strategies to leverage data from multiple revenue streams and make informed decisions for higher profitability.
Best Practices from Leading Hospitality Technology Companies and Their Customer Properties
- Get inspired by real success stories from our customer properties, showcasing how they have effectively applied Total Profitability to elevate their revenue strategies.
- Learn from their experiences and adopt proven tactics for immediate impact.
Enjoy Networking Opportunities with Peers from Your Local Hotel Community
我们的嘉賓講師 | Our Expert Speakers
-
鄭乾池 Nick Cheng
執行長 CEO
THTA 台灣飯店科技工程管理協會
X鄭乾池 Nick Cheng
執行長 CEO
THTA 台灣飯店科技工程管理協會
現任
- THTA台灣飯店科技工程管理協會/執行長
- 金隆系統科技(股)有限公司/總經理
- 諾亞媒體(股)有限公司/執行長
- 中國上海諾隆電子/廣告公司/執行長
- 越南數位媒體/執行長
經歷
- DSMA台灣數位應用多媒體協會/榮譽會長
- 中華台商聯合促進會/理事
- 智慧應用OPEN API產業聯盟 /召集人
- 台北市旅館商業同業公會/顧問
- 安全&自動化雜誌/編輯顧問
- CHEC酒店工程管理專業委員會
- 臺北科技大學材資系教育基金會/董事
- InfoComm International
美國國際資訊交流行業協會/亞洲大使
- 實踐大學Smart Management特聘教授
-
蔡宗易
董事長
力麗觀光連鎖集團
X蔡宗易
董事長
力麗觀光連鎖集團
現任經歷:- 力麗休閒事業集團 董事長
- 力麗觀光開發股份有限公司 董事長
- 天鷹旅行社股份有限公司 董事長
曾任經歷:- 遠雄企業團公共事務室副總經理、兼任企業團發言人/顧問
- 台北市不動產商業同業公會監事會召集人
座右銘:人生以服務為目的,表達事實和實際的細節總是會鼓勵你的聽眾,吸引他們的注意力。 -
蔡政榆 Ember Tsai
Director of Revenue Management
國泰飯店觀光事業 Cathay Hospitality Management
X蔡政榆 Ember Tsai
Director of Revenue Management
國泰飯店觀光事業 Cathay Hospitality Management
擁有15年飯店營收管理經驗,歷經國際酒店品牌與大型度假村
現為台灣連鎖飯店集團-國泰飯店觀光事業-營收管理協理
掌管旗下3大品牌(和逸、慕軒、台北國泰萬怡酒店)、全台共計7個據點
負責所有銷售訂價策略與滾動預測,並管理所有館別營收與第三方通路
過往經歷
Westin 桃園大溪笠復威斯汀度假酒店/2年
- Director of Revenue Management
Grand Hyatt Taipei 台北君悅酒店/12年
-Revenue Manager
-Revenue Analyst
-Data Analyst
-Marketing Internship
-
張國領 Allen Chang
資訊科技總監 Senior Director of Corporate IT
寒舍餐旅集團 My Humble House Hospitality Management Consulting
X張國領 Allen Chang
資訊科技總監 Senior Director of Corporate IT
寒舍餐旅集團 My Humble House Hospitality Management Consulting
2003 - Present
Oversee the execution of IT strategy aligned with corporate strategies for technology infrastructure, information systems architecture and the IT organization.
Guide the IT teams to implement infrastructure systems and enterprise applications.
寒舍餐旅集團擔任資訊科技總監一職,期間完成台北喜來登裝修及寒舍台北艾美、台北艾麗、礁溪寒沐、寒居酒店等飯店開業工作,並獲得中國IT經理世界雜誌2015台灣區優秀CIO獎,台灣CIO協進會2017傑出CIO獎,另寒舍集團旗下寒舍艾麗酒店於 2014獲得中國酒店科技聯盟(China Hospitality Technology Alliance)之大中華區年度最佳科技酒店獎。
Successfully oversaw the renovation of the Sheraton Grand Taipei Hotel and the opening of multiple hotels including Humble House Taipei, Le Méridien Taipei, MU Jiao Xi Hotel and Humble Boutique Hotel . During the tenure, received the Outstanding CIO Award for Taiwan from China IT Manager World Magazine in 2015 and the Distinguished CIO Award from the Taiwan CIO Association in 2017. Additionally, Humble House Taipei was honored with the Greater China Best Technology Hotel Award by the China Hospitality Technology Alliance in 2014.
- 台北喜來登飯店 (Sheraton Grand Taipei Hotel,) (Rooms*688)
- 台北寒舍艾美酒店 (LeMeridien Taipei) (Rooms*160)
- 台北寒舍艾麗酒店(HumbleHouse Taipei) (Rooms*243) 礁溪寒沐飯店 (MU JIAO XI Hotel) (Rooms*190)
- 台北寒居酒店 (Humble Boutique Hotel) (Rooms*111)
-
Kitty Huang
General Manager – Greater China
Oracle Hospitality
XKitty Huang
General Manager – Greater China
Oracle Hospitality
Kitty Huang joined Oracle in April 2021 as the General Manager for Hospitality for Greater China. Her responsibility is to drive Oracle Hospitality solutions business in Greater China market.
Kitty Huang has 30 years experience in the hospitality industry, including operations, sales, revenue management, loyalty program, pre-opening projects, business development, and consulting. Working with various cultures, Kitty has established a well-balanced working style and strong network within the hospitality industry, including hotel owners and buyers. Prior to joining Oracle, Kitty held Vice President, Customer Loyalty and Revenue Generation, Greater China position at Wyndham Hotel Group. She successfully establishing several new functional teams in the IHG and Wyndham Hotels & Resorts corporate roles, she always leads and motivates her team to achieve commercial objectives.
Kitty received her diploma from Ming Chung College in Taipei, Taiwan and her master’s degree in International Business Administrations from Amsterdam School of Business and Plymouth Business School in Plymouth, U.K.
-
Sonia Chen
亞太地區客戶成功經理 Customer Success Manager, APAC
Duetto
XSonia Chen
亞太地區客戶成功經理 Customer Success Manager, APAC
Duetto
Sonia Chen 是一位經驗豐富的專業人士,擁有十多年亞太地區酒店收益管理專業知識和豐富的行業知識。她擅長理解酒店的業務需求,並指導他們充分利用Duetto的產品。目前,Sonia正在幫助Duetto的亞太地區客戶了解如何使用Duetto收益管理解決方案來實現更高的收入。Sonia能講流利的中文和英文,增強了她與不同客戶交流的能力。她的出色履歷包括在STR / CoStar Group、奧克伍德、千禧國敦酒店及度假村/M Social和世界酒店的領導職務。她的豐富經驗使她成為推動收入增長和最大化酒店業務潛力的寶貴資產。
Sonia Chen is a seasoned professional with over a decade of regional revenue management expertise and a wealth of industry knowledge. She excels in understanding hotels' business needs and guiding them to fully leverage Duetto's products. Currently, Sonia is assisting Duetto's APAC customers in understanding how to use Duetto Revenue Management solutions to achieve greater revenue. Sonia is fluent in both Chinese and English, enhancing her ability to connect with a diverse range of clients. Her impressive portfolio includes leadership roles at STR / CoStar Group, Oakwood, Millennium Hotels & Resorts / M Social, and Worldhotels. Her extensive experience makes her an invaluable asset in driving revenue growth and maximizing the potential of hospitality businesses.
-
Kuan Yii (Chan)
Senior Business Development Manager
Lighthouse
XKuan Yii (Chan)
Senior Business Development Manager
Lighthouse
Kuan Yii是Lighthouse亞太區資深業務拓展經理,在酒店業擁有超過9年豐富經驗。憑藉敏銳的戰略眼光和堅定不移的敬業精神,她在推動品牌認知度提升、建立有效的合作夥伴關係、與當地及區域酒店業者密切合作以制定收益及分銷優化戰略等方面發揮著關鍵作用。在過去的5年中,Kuan Yii主要負責大中華地區、新加坡和馬來西亞的重要客戶的戰略管理。她致力於打造區域焦點,使公司成為亞太地區酒店業的佼佼者。她對行業的深刻洞察力和協作方式,不斷推動客戶和利益相關者在競爭激烈的行業中取得前所未有的成功。
Kuan Yii is a seasoned Senior Business Development Manager for Asia Pacific at Lighthouse where she leverages over 9 years of expertise in the hospitality sector. With her strategic acumen and unwavering dedication, she plays a pivotal role in driving brand recognition initiatives, building effective partnerships, and collaborating closely with local and regional hoteliers to build revenue and distribution optimisation strategies. Over the past 5 years, Kuan Yii has been strategically managing key accounts, with focus in the Greater China Region, Singapore and Malaysia . The commitment to building a regional focus has positioned the company as a prominent player in the Asia Pacific hospitality landscape. Her profound industry insights and collaborative approach consistently propel her clients and stakeholders towards unprecedented success in the competitive industry.
會議議程|Agenda
10:00 - 10:30 |
簽到 |
10:30 - 10:40 |
開幕致詞 |
10:40 - 11:10 |
洞察數據:照亮台灣飯店經營者的商業成功之路 探索數據如何推動您的飯店在台灣競爭激烈的市場中取得領先地位。了解如何利用獨特的分析方法比較您的業績與競爭對手,並獲得可行的策略來鞏固您的地位,確保收益最大化。加入我們的動態會議,釋放數據驅動的洞察力,助您的飯店取得成功。 Kuan Yii (Chan), Senior Business Development Manager, Lighthouse |
11:10-11:30 |
茶歇與交流 |
11:30 - 12:00 |
餐旅業的數字化轉型 – 云計算與開放平台整合的賦能 Kitty Huang, General Manager – Greater China. Oracle Hospitality |
12:00 - 12:30 |
台灣飯店收益管理面臨的挑戰與解決方案 當前,台灣的飯店業正面臨著諸多挑戰,尤其是在收益管理方面。隨著市場競爭加劇、顧客需求多元化以及科技的迅速發展,飯店業者需要不斷調整策略,以保持競爭力。本次演講將深入探討台灣飯店收益管理所面臨的主要挑戰,並提供一系列具體的解決方案,幫助業者提升經營效益,應對變化多端的市場環境。透過這些策略,台灣的飯店業能夠在未來的競爭中站穩腳跟,實現持續增長。 Sonia Chen, 亞太地區客戶成功經理, Duetto |
12:30 - 14:00 |
午餐與交流 (地點:17樓 Que Atrium) |
14:00 - 14:40 |
飯店從業者專題討論 迎向2024 與未來:台灣飯店業的市場趨勢、科技挑戰與收益管理策略 主持人: 鄭乾池 Nick Cheng, 執行長 CEO, THTA 台灣飯店科技工程管理協會 嘉賓:
|
14:40 - 14:55 |
有獎競猜! |
14:55 - 15:00 |
閉幕致辭 |
15:00 |
會議結束 |
Event Venue
amber Taipei Songshan
台北松山意舍酒店
Discover amba Taipei Songshan hotel, an urban oasis opposite Songshan Station with panoramic views of Taipei 101 and Keelung River. Enjoy exceptional value, and unbeatable convenience to Xinyi, Songshan, Nangang, and Neihu districts. Taipei 101 and the trendsetting Xinyi district are just five minutes away by free shuttle service.
發掘台北松山意舍酒店,這片喧鬧城市中的寧靜之地坐擁台北101壯麗的景觀及基隆河迷人的景致。
台北松山意舍酒店的絕佳地理位置,可以帶你輕鬆探訪信義、松山、南港及內湖區,並緊鄰松山車站,可直通台鐵與台北捷運松山站。搭乘酒店提供的免費接駁車,只要5分鐘車程即可抵達台北101以及最潮的信義商圈。
Meeting Room: Que 2, 3, and 5, Level 17
Address:
8, Section 7, Civic Boulevard
Junction of Civic Boulevard and Zhongpo North Road
Songshan Station (exit 4A)
台北市市民大道七段8號
市民大道七段與中坡北路交叉口
松山站(4A出口)
www.amba-hotels.com/tc/songshan/destination/location