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Read our thought leadership blog posts, covering everything from hotel revenue management strategies to opinion pieces.
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A group of friends wearing summery clothes, sitting at a table in a garden making a toast.
Product

Unlocking MICE profit with branding, marketing, product, and pricing

The hotel meeting and events business is a lucrative segment, with corporations and organizations continually seeking venues for conferences, seminars, weddings, and social...
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A family of 4 walking in a hotel lobby with their suitcases.
Insights

Why group revenue is about risk management

Whether you accept transient or group business to your hotel is more than just a revenue management question. It's also a risk management question. How much are you willing to...
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Two grey suitcases in front of a background featuring hotels and palms in Las Vegas.
Insights

Increase loyalty and drive casino revenue with online personalized player offers

Gaming revenue continues to grow year-over-year. In 2023, the American Gaming Association (AGA) reported a record-breaking $66.5 billion in gaming revenue, 10% higher than in 2022...
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Insights

How to get couples to say ‘I do’ at your wedding venue

Attracting couples to your hotel for their wedding day requires a blend of strategy, empathy, and presentation. After all, you need to deliver an Instagram-worthy moment on...
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Insights

How to optimize your hotel for profit

Total profitability is defined differently for different property types. For casino resorts, it might be understanding and harnessing loyalty, for business hotels it could include...
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Insights

Attracting group business: what are customers looking for?

Rate used to be the main deciding factor in booking a block of rooms, but those days are long gone. So, what are potential customers looking for now in a hotel, resort, or casino...
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Insights

How to tackle today’s group business challenges

Hotel groups, meetings, and events business returned with a surge, as companies, couples, and social groups looked to fit two years of events into one, in 2022 and 2023. But now...
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Three people chatting in a hotel's lobby, wearing smart clothes with one of them holding an iPad and taking notes.
Product

Dynamic wholesale rates: the new frontier in hotel distribution

A smart but basic distribution strategy for hotels that want to maximize profitability goes like this: Start as far out in the booking window as possible by building your base of...
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Insights

How to make group business a team effort

Successful group bookings require a collaborative effort. But, who should be involved in handling group inquiries, from initial booking requests to post-event follow-ups? The...
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Insights

How to complete a hotel revenue displacement analysis

If you’re a hotel that caters to group bookings, including meetings and events, you’ll often have to weigh up the value of taking a group booked at a lower, negotiated average...
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Insights

Top tips for creating the perfect group booking proposal

If you’re a full-service hotel offering meeting and event space, chances are a large percentage of your business comes from group bookings. But how can you ensure that you win the...
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Person from behind wheeling a suitcase with a hotel reception desk in the background.
Insights

Group bookings vs transient bookings: what’s better for your hotel?

The playoff between transient and group business can sometimes feel like a never-ending battle, but what’s the best option for your hotel? Discover the benefits of both segments,...
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