
SAN FRANCISCO — October 15, 2026 — Duetto, a leading provider of revenue and profit software for hotels, has been selected as the revenue management technology partner for B&B Hotels, following a competitive RFP process. Duetto's focus on profitability, not just revenue, set it apart from competing platforms. The deal will see Duetto deployed across B&B Hotels' full portfolio of 930+ properties across 19 countries, one of the largest revenue management rollouts in European hospitality.
A transformation built on consistent revenue standards.
As one of the continent’s fastest-growing economy hotel chains, B&B Hotels is embarking on a digital transformation program. This includes creating standards for revenue management across its properties, to better support its hotels and create more opportunities for revenue generation. B&B Hotels ran a thorough RFP process to find a technology partner that could drive this across its expansive group.
Why B&B Hotels chose Duetto.
Duetto was selected ahead of competing platforms on three criteria: ease of use at scale, performance capability specifically suited to limited-service hotels, and a genuine commitment to listening and evolving alongside its customers. B&B Hotels is also actively evaluating how a more complete view of revenue and profit performance, the direction Duetto is building toward with its Revenue & Profit Operating System, can support its longer-term commercial ambitions.
By integrating Duetto’s RMS, B&B Hotels will gain a unified view of both total revenue and operational costs. This real-time visibility will allow for dynamic adjustments to pricing and forecasting, ensuring that the revenue strategy in every property helps them stay ahead, without the manual admin.
“As part of our digital transformation, we were looking for a partner that is able to scale alongside us and fully support B&B Hotels in our continued expansion. We chose Duetto after a thorough RFP process as their products aligned closest with what we’re trying to achieve. We have a strong focus on profitability across our properties, and this is where Duetto shone as adding the most value. The platform will further support us in delivering our mission to provide the highest value on core essentials for the best price.”
David Garcia, Global COO, B&B Hotels
“B&B Hotels is exactly the kind of enterprise partner that proves what's possible when revenue strategy and profit management work as one, at scale. 930+ hotels. 19 countries. A business growing fast and determined to make every property perform. We're here to help B&B build a genuine revenue culture across that portfolio, giving every team the tools to price right, forecast accurately, and grow the bottom line.”
Michael Schäffner, Chief Sales Officer, Duetto
B&B Hotels joins other large hotel groups, such as Meliá, Minor Americas and Europe, Motel 1 and Strawberry Hotels, in using Duetto’s platform to drive unreal hotel performance.
About Duetto
Duetto drives unreal hotel performance by turning insight into smarter commercial decisions with the Revenue & Profit Operating System (RP-OS).
Serving over 20,000 properties worldwide, Duetto helps hotels, casinos and resorts capture more demand, protect their strategy, and prove business impact with profit benchmarking through HotStats.
Duetto's product suite spans intelligent pricing, demand signals, forecasting, group business management, and P&L benchmarking, allowing commercial teams to optimize for revenue and profit.
With Duetto's RP-OS and an approach focused on engineering overall hotel performance, hoteliers can make more profitable decisions.
About B&B Hotels
Founded in Brest in 1990, B&B HOTELS is one of the largest budget hotel chains in Europe. The Group operates a network of more than 950 hotels across 19 countries in Europe, as well as in Brazil and the United States, with half of its properties located in France. B&B HOTELS is experiencing exponential growth, having doubled in size since 2019.
Positioned in the value-for-money segment, B&B HOTELS’ mission is to provide guests with a high-quality experience at the best possible price. Empathy, integrity, inclusion, simplicity, and entrepreneurship are the company’s core values.
B&B HOTELS is also strongly committed to Corporate Social Responsibility. To meet customer expectations and ensure credibility and transparency in its efforts to deliver a positive social and environmental impact, the Group has been certified for its sustainability practices by the independent body SOCOTEC.
Goldman Sachs has been the majority shareholder since 2019.