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Duetto to Provide Revenue Strategy Solutions for Grupo Hotelero Santa Fe

New York, October 3, 2016 – Duetto, the market leader in hotel profit optimization technology, announced today that it will implement GameChanger, its Revenue Strategy solution, for Grupo Hotelero Santa Fe, one of Mexico’s fastest-growing hotel chains, bringing new insights on pricing and demand to a dozen hotels encompassing more than 3,000 rooms under the Krystal Hoteles brand. Grupo Hotelero Santa Fe is known for superior locations, excellent guest service, high-quality facilities and outstanding guest technology at all its properties, including the newly renovated Krystal Grand Reforma Uno in central Mexico City.

“We are very happy to announce this agreement with Grupo Hotelero Santa Fe, a premier hotel company in Mexico,” said Duetto CEO Patrick Bosworth. “The pace of change in the marketplace continues to accelerate, and Duetto’s Revenue Strategy solutions bring flexibility to fully maximize revenue and manage distribution complexity. We are proud to join with this innovator, as it expands its efforts to understand and engage its most loyal customers even more effectively, on the basis of new levels of insight and revenue optimization.”

By adopting Open Pricing, a core element of Duetto’s approach to price optimization, Grupo Hotelero Santa Fe will now be able yield rates more rapidly and with greater flexibility, drawing on web shopping regrets and denials data to better measure price sensitivity.

Francisco Zinser Cieslik, CEO at GHSF, said: “Our partnership with Duetto aligns with our strategy as a great opportunity to advance our technological innovation, understand our customers better, make better pricing decisions on the basis of advanced analytics, and further growing our brand across Mexico. We look forward to growing our dynamic and productive partnership in the months ahead.”

Francisco Medina Elizalde, GHSF’s Deputy CEO said: “We are in a crucial stage of our growth process, in which Duetto will be a strategic partner to consolidate our ADR (available daily rate) and RevPAR (Revenue per available room) objectives, allowing us to stay one step ahead of our competitors — making us leaders in our hotels category in each one of the destinations we operate.”

Duetto is rapidly expanding worldwide throughout Europe, Asia, Africa and the Americas. More than 1,200 hotels and casinos in more than 60 countries have partnered to use Duetto’s Revenue Strategy solutions.

About Groupo Hotelero Santa Fe

HOTEL (GHSF) is one of the leading companies in the Mexican hotel industry and is focused on acquiring, developing and operating hotels. The Company has a unique business model characterized by its flexibility and adaptability as HOTEL´s experience allows it to operate under different brands, local and foreign, in different segments.

The Company maintains a focus on the strengthening and positioning of its Krystal® brand, which has considerable recognition in the Mexican market. This strategy allows HOTEL to offer different experiences adapted to the specific demand in each market and to maximize the profitability of its investments.

The Company’s operating model is characterized by the multi-functionality and efficiency of its personnel, as well as a strict cost control that allows a rapid adaptation and anticipation to the changing necessities of the industry. HOTEL has the capacity to add new hotels to its existing portfolio through acquisition, development and conversion of properties or through the celebration of operating contracts with third parties. The Company considers that its diversified portfolio and its management capacities focused on profitability, in addition to the property of a brand with high recognition in the market, all together help HOTEL to obtain new operating contracts for hotels owned by third parties.

Our shares are listed on the Mexican Stock Exchange (BMV: HOTEL); we are part of the ranking Super Empresas Expansion 2015 and have over 2600 employees in Mexico

About Duetto

Duetto delivers the most powerful Revenue Strategy solutions to the world’s leading hotels and casinos, allowing them to better manage pricing, revenue and business-mix decisions with superior, actionable data.

The unique combination of hospitality experience and technology leadership enables Duetto to provide new insights on pricing and demand as a true cloud-based software-as-a-service. With Revenue Strategy and Revenue Intelligence solutions that address the challenges of today’s hospitality industry, Duetto helps hotels and casinos optimize profits and guest loyalty.

Thanks to rapid marketplace adoption, Duetto is expanding in key markets throughout the Americas, Europe and Asia. More than 1,200 hotel and casino properties in more than 60 countries have partnered to use Duetto’s Revenue Strategy and Revenue Intelligence platforms.

For all media inquiries and requests, please contact Michael Frenkel, MFC PR or (212) 808-6559
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