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Duetto Grows EMEA Portfolio by 40,000 Hotel Rooms

San Francisco, MARCH 9, 2021 — Duetto added 250 hotels and 40,000 hotel rooms to its EMEA portfolio last year, taking the number of hotel rooms on Duetto in the region to more than 225,000.

Hotel brands joining Duetto in 2020 included First Hotels, Generator & Freehand Hotels, Gorgeous Smiling Hotels, Hoteis Real, and Prizeotel/Radisson Hotels.

Generator & Freehand Hotels operate a portfolio of 19 properties, offering stylish accommodation in popular destinations such as Amsterdam, Paris, New York, and Miami. The company moved its entire portfolio of boutique hotels and hostels onto Duetto, following a rapid integration that went from contract to go-live in only six weeks.

Optimized pricing, efficient forecasting, and reporting were the main requisites Generator & Freehand Hotels were looking for in a revenue strategy platform.

“We had been with an existing pricing tool, and we were looking to move to a revenue strategy platform. There was a clear difference between what we had and what Duetto provides. The analytics and reporting in Duetto are impressive and will add a new dimension to our revenue management capabilities in the future,” said Edward Pinchard, Chief Commercial Officer, Generator & Freehand Hotels.

Generator & Freehand Hotels is now optimizing every booking with Duetto’s GameChanger pricing application and benefiting from increased efficiencies using ScoreBoard for reporting and forecasting.

In the Nordics, leadership at FIRST Hotels used the first lockdown to appraise its tech stack and is now undergoing a phased Duetto integration across its portfolio of properties in Sweden, Norway, and Denmark.

“The reason we are investing in hotel technology right now is that we need the data. We have been through a horrible year like most other companies in our industry. When making difficult decisions, such as closing hotels and laying people off, we really need accurate data,” said Johan Appelgren, Director of Operations at FIRST Hotels. “It was quite an easy task to convince our CEO that we needed to think about how we can be more efficient and accurate in the future.”

In  2020, Duetto was recognized as the number one revenue management system in Germany in terms of market penetration (32%), number of brands (27%), and independent hotels (40%) in the German Hotel Technology Landscape report compiled by Hotelhero.

“2020 was a very challenging year for the hospitality industry. But the industry is a resilient one, and it has been great to see so many forward-looking hotel companies embracing this as a time for change,” said Michael Schäffner, VP of Sales, EMEA for Duetto. “With the vaccination program making steady progress, and as we head into a week of networking with a virtual ITB, there are strong signs recovery is on the horizon.”


Michael Schäffner will be representing Duetto at this year’s virtual ITB. To arrange a meeting visit 

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Sarah McCay Tams, Director of Marketing Communications

Sarah joined Duetto in 2015 as a contributing editor covering Europe, Middle East & Africa (EMEA). In 2017, she was promoted to Director of Content, EMEA, and in 2022 promoted to Director of Marketing Communications. An experienced B2B travel industry journalist, Sarah spent 14 years working in the Middle East, most notably as senior editor – hospitality for ITP Publishing Group in Dubai, where she headed up the editorial teams on Hotelier Middle East, Caterer Middle East and Arabian Travel News. Sarah is now based back in the UK.

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