Data deep-dive: Summer is here. Will your property perform?

What the data says about the season ahead.

For the first time in over a year, all three U.S. demand segments posted positive RevPAR growth simultaneously. The rate window is open — but it has an expiration date.

This report examines where demand is flowing, where profit leverage is asymmetric, and what owners and operators should be doing now.

What’s inside the guide:

Four insights every owner and operator should know before summer peaks.

● Your rate window closes in September. After that, the comparisons get hard. Uncover where to push now.
● Luxury is growing. Economy is the only segment in decline. The middle market is where the rate decision matters most this summer.
● Group demand swung 19 points in just seven months. From −12% to +7%. Understand what the recovery means for transient pricing.
● Three regions are growing. One is down 27% in profit.
See where demand and profitability are diverging across global markets. Your rate window closes in September.