Alise Deeb serves as Chief Revenue Officer at Dragonfly Strategists. She brings over 30 years of expertise in commercial strategy, revenue management, analytics, operations, IT, and distribution.
Prior to her role as CRO, Deeb was VP of Revenue Strategy for Dragonfly, building out a team of expert revenue strategists that service primarily luxury and upper upscale hotels and resorts in major destinations. Deeb personally led revenue for hotels and resorts such as Gurney’s Montauk, Enchantment Group, and Salamander Hotels & Resorts.
Deeb is an innovative revenue leader with a record of maximizing revenue, market share, and profitability for large brands, boutique brands, and independent luxury resorts. She is a subject matter expert and thought leader, sought out to speak on innovation in eCommerce, revenue management, and forecasting.
Her leadership in hospitality is known for partnering with IT teams to develop cutting-edge technologies that stimulate growth and ROI; performing competitive market research and analysis to develop winning pricing strategies; implementing performance-enhancing process improvements; and building, training, and developing high-performing teams.
Lovingly called “The Owner Whisperer” by many in the industry, Deeb has worked with ownership groups ranging from small, independent hotel owners to Blackstone. She is a true storyteller and can express complex data and trends in a way that provides clear, actionable direction that resonates with any audience.
High-impact results she has achieved include growing market share from -2% to +2.5% by developing a corporate revenue management team and impactful service offerings; automating DBAR to win 200 basis points from the competition and generate an additional $35M in topline revenue; revising forecasting processes to improve accuracy from a 15% gap to just 2%; shifting pricing strategies from deep discounting to value-based selling, resulting in improved profitability; and creating rational strategies that added $3M in topline revenue for a high-end resort in the Northeast.
Deeb holds a BS in Hospitality Administration from Missouri State University. She resides in Dallas with her husband, daughter, and dogs.
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