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Hard Rock Hotel & Casino Las Vegas Forms Revenue Strategy Partnership with Duetto

Las Vegas, October 8, 2018 — Hard Rock Hotel & Casino has agreed to implement the cloud-based applications GameChanger and ScoreBoard at its 1,504-room property as part of its new partnership with Duetto, hospitality’s only Revenue Strategy Platform. 

With GameChanger, Duetto’s flagship Open Pricing application, Hard Rock Las Vegas will be able to refine its pricing and digital-distribution strategies, including a more sophisticated method for room type pricing across its three different towers of guest rooms, suites and penthouses. ScoreBoard, the cloud solution for intelligent reporting, will better enable Hard Rock to build forecasts, budgets and other crucial reports and share them more easily across the organization for faster decision making.

Chris McGahey, Vice President of Hotel Operations for Hard Rock Hotel & Casino Las Vegas, said the property had the personnel to adopt a more dynamic strategy for hotel bookings, but its legacy technology limited both Hard Rock’s efficiency and the effectiveness of the gaming industry’s typical rate setting and reinvestment practices.

“We were ready to capitalize on opportunities for greater profitability that we recognized but did not have the ability to address,” McGahey said. “We’re confident that automating many of our tasks and working with data-driven rate recommendations will make us more dynamic and flexible to meet the property’s unique needs. This partnership is part of a long-term transformation of our Revenue Strategy culture.”

Marco Benvenuti, Co-Founder and Chief Marketing & Strategy Officer for Duetto, added: “Hard Rock Hotel & Casino stands out as one of Las Vegas’ most iconic properties, offering everything from world-class accommodations and gaming to an unmatched entertainment experience. The strategies that started it all for Duetto were tailor-made for an integrated resort like Hard Rock, and we can’t wait to contribute to the success of this team.”

Hard Rock Hotel & Casino first opened in 1995 and added the Paradise Tower in 2009 and the HRH All-Suite Tower in 2010.


Hard Rock Hotel & Casino is Las Vegas’ off-Strip playground, just minutes and less than three miles from McCarran International Airport. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene, where acts such as The Rolling Stones, Bon Jovi, Paul McCartney, Incubus, Foo Fighters, Carlos Santana, Mötley Crüe, Guns N’ Roses and KISS have all performed.

Features of the property include the newly remodeled 11-story Casino Tower, with 640 rooms and suites; 17-story Paradise Tower, with 490 rooms and suites; the 15-story HRH All-Suite Tower, with 359 suites, eight spa villas and seven penthouse suites, which has received the AA Four Diamond Award; 60,000 square feet of casino space, featuring high-limit gaming and Asian-gaming amenities; 110,000 square feet of flexible meeting and convention space, which was named a Smart Meetings 2016 Platinum Choice Award winner; more than $4 million in rare music memorabilia; Reliquary Spa; Kelly Cardenas Salon — a Paul Mitchell Focus Salon; 4.8 acres of tropical-pool paradise, which was voted as the No. 1 “Best Hotel Pool” in the 2015 USA Today 10 Best readers’ choice contest; the world-famous pool party Rehab Beach Club; live music and entertainment venues The Joint, Vinyl and Club Domina, the home of Magic Mike Live Las Vegas; restaurants Culinary Dropout, Nobu, Pink Taco, Mr. Lucky’s Café, Goose Island Pub, 福Fú Asian Kitchen, Oyster Bar, Pizza Forte, Dunkin’ Donuts and MB Steak; a fitness center; trendsetting retailers John Varvatos, Affliction, Hart & Huntington Tattoo Co., Chill by Hudson, Hootenanny, Bezel, Day + Night and Shine.


Duetto is hospitality’s only Revenue Strategy Platform. A powerful suite of cloud applications addresses the industry’s complexity in distribution and technology, providing solutions that increase booking conversion, guest loyalty and revenue.

The unique combination of hospitality experience and technology leadership drives Duetto to look for new and innovative solutions to the industry’s greatest challenges. Duetto delivers software-as-a-service to hotels and casinos that leverage dynamic data sources and actionable insights into pricing and demand across the enterprise, enabling a holistic and more profitable Revenue Strategy.

Duetto’s fully deployed hotel clients using GameChanger have recorded an average RevPAR Index lift of 6.5%. More than 2,500 hotel and casino properties in more than 60 countries have implemented Duetto’s applications, which include GameChanger for Open Pricing; ScoreBoard for intelligent reporting; PlayMaker for personalization; and BlockBuster, for contracted-business optimization.

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