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Trying to find a needle in a haystack?
Meet the magnet.
No more juggling multiple dashboards and tabs. Advance shows you what actually matters across your 90-day booking horizon — automatically bringing the dates that matter to you, so you spend less time searching and more time deciding.
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One workflow. Multiple signals.
Advance pulls together your first-party PMS booking data with forward-looking market and comp set demand, historical benchmarks, and local event intelligence. It all lives inside Advance. No separate tabs. No manual cross-referencing.
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Your first-party PMS booking data
Forward-looking market and comp set demand from Amadeus Demand360®
Already have Demand360? Extend your view to 90 days.
Local event intelligence from PredictHQ
Act faster than ever before.
Dynamic Optimization checks for changes in demand every 30 minutes — up to 48 times a day — and adjusts rates automatically within the guardrails you define, highlighting the opportunities that need your attention.
Stop searching. Start deciding.
Clear, actionable recommendations — delivered through AI-powered summaries — mean you know exactly what matters for your pricing strategy in seconds, not hours.
Advance and GameChanger. It's game, set, match against your competition.
GameChanger provides the pricing foundation. Advance brings the intelligence. Together, they connect insights and action in one workflow — helping you react faster, price smarter, and capture more revenue opportunities.
Request a demoAI should build confidence — not create questions.
Our AI is an open book, not a black box.
Every recommendation comes with a plain-language explanation of what changed, why it matters, and how Advance responded. Pin any date to explore the demand drivers, pricing position, and performance behind every recommendation.
You're still in the driver's seat.
Advance only automates within the pricing guardrails you define. Every rate change is logged. Every decision is traceable. You stay in complete control while Advance handles the repetitive work.
Lead the market without breaking a sweat.
Advance includes 90 days of forward-looking comp set benchmarking from Amadeus Demand360® — no subscription required. Already have Demand360? Extend your view to 90 days and spot opportunities even earlier.
From Styles to Swift, you're set when the next surge happens.
Advance uses built-in PredictHQ event intelligence to identify concerts, conferences, sporting events, and thousands of other demand drivers that could impact your pricing strategy. No extra subscription. No extra work.
Frequently asked questions
No, unless you're already using GameChanger. Advance and GameChanger work together. One is the engine that provides the pricing foundation, and the other adds AI-powered intelligence and automation to help you identify and act on revenue opportunities faster.
No. Advance includes 90 days of forward-looking market intelligence. Existing Demand360 customers can extend that view to 90 days.
Yes. Every recommendation is explained in plain language, every automated change is logged, and you remain in control through configurable pricing guardrails.
The dates that matter, already found.
Advance does the analysis. You make the call. No dashboards to juggle, no signals to chase — just clear recommendations, ready when you are.
Spend less time searching.
More time deciding.