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Pulse Report Shows Short-Term Gains & Longer Term Web Interest

Short-term bookings remain the norm across all markets, with North America seeing a 121% uptick in new bookings in the coming months, according to the latest edition of the Pulse Report, which tracks data from August 10-23, as compared to data for July 27 to August 9.

Web traffic data is also showing growing consumer interest in travel for Q1 2021 for APAC and EMEA and throughout 2021 for North America. However, this is still not translating into on the books business.

New Bookings

Net new bookings into the North American market in this Pulse Report is up considerably when compared to the prior Pulse Report (July 27 to August 9), with an increase of 121%.

The largest gains for this market were mostly short term, for September, October, and November.

The best performing markets were Florida (Beaches), Colorado, California (outside of major metro markets such as San Francisco and Los Angeles), and Tennessee (excluding Nashville).

Net new bookings into Latin America show an increase in the month of September 2020, but very little growth in the months thereafter. The short-term trend is certainly very prevalent here.

Looking at Mexico specifically this trend persists with a 118% increase in net new bookings for September 2020, which falls off to 77% in October, and 41% in November.

In EMEA, uncertainty reigns. The past two weeks have seen significant changes in travel restrictions and the re-introduction of test and quarantine measures in almost all countries.

In terms of new pick up, September saw a 194% increase, October was up 115% and November was up 42%

EMEA is a very regional market. In DACH (Germany, Austria and Switzerland), the region is showing strong increases in bookings through the end of the year with a 126% increase for September, 141% for October, 121% for November and even 57% for December.

It’s a different story in the UK & Ireland. While the short term 3-4 week window shows a constant increase in net pick up volume of 54% for September, the remaining months of the year see a decrease in pace with -9% less for October, -48% for November and -46% for December.

APAC saw positive development for the upcoming two months, including Oceania which is continuing to deal with lockdowns and restrictions on travel even domestically. September saw a 141% increase in net pick up while October was up 504%. The October increase is interesting in that it shows an increase in confidence in travel beyond the 4-week window.

Web Traffic

Web shopping for North America saw strong gains with an average increase of 377% for the next 16 months. These gains suggest an unexpected return to travelers looking to book. The best performing look-to-book markets were Florida, Colorado, and Hawaii.

Interestingly, in Latin America web shopping traffic is focused in the first quarter of 2021. Similar trends are being seen in Mexico by itself, with the Caribbean starting to steal a bit of the look-to-book share when it comes to Resort business.

The current Pulse Report also shows positive increases in web traffic across the whole EMEA region through the end of the year. Most prominent are the DACH and Iberia regions.

In APAC longer trends are emerging in web traffic data. The region shows consistent growth in web searches not only through the end of 2020 but beyond January 2021.

The Duetto Pulse Report is a bi-weekly report available for free to hoteliers from around the world. It tracks key metrics for North America, Latin America, EMEA and APAC. Subscribe here:

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Sarah McCay Tams, Director of Marketing Communications

Sarah joined Duetto in 2015 as a contributing editor covering Europe, Middle East & Africa (EMEA). In 2017, she was promoted to Director of Content, EMEA, and in 2022 promoted to Director of Marketing Communications. An experienced B2B travel industry journalist, Sarah spent 14 years working in the Middle East, most notably as senior editor – hospitality for ITP Publishing Group in Dubai, where she headed up the editorial teams on Hotelier Middle East, Caterer Middle East and Arabian Travel News. Sarah is now based back in the UK.

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