As Duetto expands its presence in APAC, new VP of Sales, APAC, Amit Peshawaria is here to discuss what’s happening in the region.
APAC is dominating flow-through globally.
APAC's flow-through rate of 91% leads every other region — well ahead of MEA at 49%, Europe at 29%, and the Americas at 12%.
In key markets like Thailand, Vietnam, and Indonesia, GOPPAR grew strongly through 2025. The region is outperforming the rest of the world, and there are clear reasons for that.
APAC hospitality is predominantly leisure-led. Unlike Europe or North America, where city hotels and corporate travel make up a significant share of the mix, a large proportion of APAC's hotel stock is resort-based.
Guests aren't booking a room for a night. Outside of cities, visitors are flocking to the big destinations in the region (such as Indonesia, The Maldives and Thailand) and staying three to five nights on average. They’re also spending high on ancillary, across F&B, spa and wellness, to name a few. That full-stay spend, combined with relatively lower labour costs compared to Western markets, is a big part of what’s driving the region's exceptional flow-through.
New hotel developments are also strong. We’re seeing lots of openings in Japan, Thailand, Vietnam, and Australia in particular, with asset management companies expanding their footprints and investing across borders in both acquisition and management. These new properties often come with a closer eye on performance from owners — and in turn a higher bar for how commercial teams prove their success in terms of revenue and profitability.
It’s not all smooth sailing — complexity lingers.
The flip side of APAC's profit potential is its commercial complexity. A revenue manager at a Thai resort isn't running one demand strategy — they're running several simultaneously, for source markets that each behave differently.
Our new Director of Hospitality Solutions, APAC, Carol Tsai, puts it perfectly:
“Long-haul European travelers book six months out. Australians travel counter-seasonally. Regional short-haul markets from Singapore, Korea, and Japan operate on entirely different booking windows and channels. Domestic demand is a different story again.”
Disruptions can also shift the picture quickly.
The Iran war has created significant airspace disruption through the Gulf's major transit hubs, affecting long-haul routes between Europe and Asia-Pacific. For hotels that depend on that feeder demand, it's a real and present challenge — one that requires a fast commercial response, not just a rate adjustment.
The question isn't just “What do I re-price?” — it's “Which alternative markets can fill the gap, through which channels, and with what messaging?”. That's a full commercial response that has to happen fast. Real-time demand intelligence like Duetto is what makes that possible."
What are successful commercial teams in APAC doing differently?
The revenue managers winning in this environment work from forward-looking signals, not last week's report. They know which bookings are actually profitable after channel costs — not just which ones filled rooms. And they use benchmarking data to make their strategy evidence-based, not instinctual.
That last point matters more than it might seem. When a GM says cut your OTA commission, or an owner questions performance, data is the difference between a difficult conversation and a productive one. Knowing where your GOPPAR sits relative to your comp set tells you whether you have a problem — and where to find the answer.
In a market with long stays and strong ancillary revenue, the full commercial picture extends well beyond room pricing. Every channel decision and source market pivot has a cost that flows to the bottom line. Understanding this bottom line is how you make the region's natural advantages work harder for you. This is where Duetto can help. Our Revenue & Profit Operating System connects every commercial decision to a measurable profit outcome — so you can see what's working and make the next decision better.
Powering unreal performance across APAC.
I joined Duetto earlier this year as VP of Sales for APAC, and the above is just a glimpse into why this market is so exciting. Strong growth and exceptional flow-through are great headlines — but capturing them takes the right commercial tools and the right team on the ground.
The Duetto team is here to help make sure you capture this growth through revenue and profit. And hold onto it.
More about Duetto's newest team members in APAC.
Amit Peshawaria, VP of Sales, APAC — Amit has managed rooms revenue at property, cluster, and regional level, led hotel openings, and held senior roles at Hilton, Minor, and Accor. He joined Duetto to bring real-time pricing and demand intelligence to APAC, and help customers drive unreal hotel performance.
Carol Tsai, Director of Hospitality Solutions, APAC — Carol brings over 20 years of APAC hotel experience, having started in operations before moving into reservations and revenue management, and progressing to VP of Revenue level. She has worked across markets from China to Southeast Asia and understands the region's commercial complexity from the inside.