About Pierre & Vacances-Center Parcs Group (PVCP)
Pierre & Vacances-Center Parcs Group (PVCP) is a leading European tourism operator with a diversified portfolio including Pierre & Vacances, Center Parcs, maeva, and Adagio. The Group operates across France, Benelux, Germany, Spain, and other key European leisure destinations, managing resorts, holiday villages, and serviced residences.
Business challenge
Before implementing Duetto across Pierre & Vacances and Center Parcs in mid-2023 — two independently operated brands, now powering 200+ properties on Duetto — the group didn’t have a dedicated revenue management system.
Before implementing Duetto, they faced several revenue management challenges:
- Lack of harmonization across brands, regions, and teams
- Technical limitations in revenue practices and limited alignment on value-based pricing
- Difficulty identifying and acting on revenue opportunities at speed and scale
"We needed one harmonized tune and to harmonize business practices — especially to focus on value levels.” Aurélien Brulé, VP Revenue Management & Pricing, Pierre & Vacances
Fragmented tools and manual processes limited visibility, slowed decision-making, and reduced the ability to maximize demand during peak and shoulder periods.
Why PVCP chose Duetto
PVCP selected Duetto to modernize and unify its revenue strategy across the portfolios of Pierre & Vacances and Center Parcs. Key decision factors included:
- State-of-the-art, cloud-based revenue management technology
- Advanced analytics to surface pricing and demand opportunities in real time
- A strong partnership mindset during implementation and beyond
"The point that made the difference was Duetto’s willingness to work with us and to partner with us.” Jean-Luc Adalian, CEO & Founder, Silver Shadow Consulting (IT Consultant for PVCP)
From an operational perspective, Duetto was quickly adopted by regional revenue teams:
"It’s a really easy platform — almost self-explanatory. It gives you very direct insights into where your largest opportunities are and where there’s money on the table.” Benjamin Tam, Director of Revenue Management, PVCP Netherlands & Belgium
PVCP leverages multiple Duetto products to support both strategic and day-to-day revenue decisions across its portfolio.
- GameChanger – Real-time pricing optimization to capture the highest-value demand.
- ScoreBoard – Visibility into performance vs. budget and forecast.
Workflow & operational impact
With Duetto, PVCP significantly streamlined daily revenue management workflows:
- Reduced reliance on manual spreadsheets and static rules
- Faster analysis and decision-making through clear, actionable insights
- Improved alignment across teams using a single source of truth
“It’s a lot easier, a lot faster, and much more aligned with our needs.” Benjamin Tam, Director of Revenue Management PVCP Netherlands & Belgium.
Revenue managers now spend less time preparing data and more time executing strategy.
Measurable business results
Following the rollout of Duetto (with deployment ramping up from late 2024), PVCP delivered strong Q1 2025/26 performance, as reported in the Group’s official financial results.
Key financial outcomes (Q1 2025/26)
- Accommodation Revenue: €313.2M (+7.3% YoY)
- RevPAR: +4.7% year-on-year
- Occupancy: Increased from 67.8% to ~70%
Brand-Level Highlights
- Pierre & Vacances brand revenue: +7.7% YoY
- Average letting rates: +4.9%, supported by the ramp-up of Duetto’s revenue management capabilities
These results were achieved in a market characterized by ongoing macroeconomic pressure and value-conscious consumers, underlining the importance of dynamic pricing, demand forecasting, and real-time optimization.
Proof points summary
|
Metric |
Result |
|
€313.2M (+7.3% YoY) |
|
+4.7% |
|
~70% (vs 67.8%) |
|
+4.9% |
Conclusion
By partnering with Duetto, PVCP successfully unified revenue management practices across a complex, multi-brand leisure portfolio. Duetto enabled teams to:
- Bring consistency to pricing and revenue strategies
- Quickly identify and act on revenue opportunities
- Improve productivity and decision-making
- Deliver measurable revenue, RevPAR, and occupancy growth
The Duetto × PVCP partnership demonstrates how modern revenue management technology, combined with a true collaboration approach, can directly translate into tangible financial results at scale.
