Hotel at a glance
The challenge.
Hôtel Swexan is a one-person revenue operation. Jessica Schiele, Director of Revenue, manages pricing, strategy, and execution for a 134-room luxury property with 20+ room types, eight premium suites, five F&B outlets — and a competitive set that is about to grow significantly as new luxury brands enter Dallas.
Before Duetto, the hotel relied on a remote third-party consultant with no visibility into daily operations. Rate changes were slow. Granular strategies were impossible. When Jessica Schiele, Director of Revenue Management, took over, she had the commercial vision — but every hour spent on manual implementation was an hour not spent on analysis, training, or growth.
The answer was not more headcount. It was smarter infrastructure.
Duetto became the engine that freed Jessica to do what a skilled revenue leader should: think, analyse, and make decisions. The numbers show what happened next.
"Part of having a revenue management system was being able to have almost like an on-property revenue analyst at all times."
— Jessica Schiele, Director of Revenue, Hôtel SwexanResults at a glance: 2025 vs 2024.
Across every segment, 2025 outperformed 2024 — driven by automation, precision strategy, and better-informed decisions at the group level.
| 2025 vs 2024 | Full Year Occ | ADR | RevPAR |
|---|---|---|---|
| Total Hotel | +21% | +9% | +33% |
| Group Segment | +4% | +16% | +21% |
| Suites | +29% | +13% | +45% |
Total hotel: Efficiency drives performance.
Total hotel RevPAR grew 33% year on year — a result that reflects more than favourable market conditions. It reflects a fundamental shift in how the property operates.
Occupancy increased 21% and ADR grew 9%, combining to deliver the headline RevPAR gain. Behind those numbers is a strategy that Duetto makes possible for a one-person team: highly granular, automated rate and segment logic that executes around the clock without manual intervention.
Where the hotel previously relied on macro-level restrictions — closing the whole house, blanket minimum stays — Duetto allows Jessica to close specific corporate tiers below a rate threshold while keeping the property open to every other segment.
The system also monitors occupancy forecasts and triggers strategy changes automatically, so Jessica's morning check is a few minutes rather than a few hours.
- Automated strategies execute 24/7 based on occupancy thresholds and segment logic defined by Jessica — no manual rate-pushing required.
- Year-over-year (YoY) data, now fully established in the system, means Duetto's rate recommendations align closely with Jessica's own judgement, accelerating decision speed.
- Integration with Opera Cloud, SynXis, Lighthouse, and Revinate gives Jessica a single picture of the property's commercial position, reducing time spent reconciling data across systems.
"Efficiency is the biggest pro for me, 100%. I trust that Duetto is taking that data in and what it's pushing out is in line with what I would push out."
— Jessica Schiele, Director of Revenue, Hôtel SwexanSuite and room type strategy: Automation at micro-scale.
Suite RevPAR grew 45% year on year — occupancy up 29%, ADR up 13%. For a luxury property where eight suites represent the entire premium inventory, this is the result that matters most.
Managing 20+ room types manually is not feasible for a one-person team. Duetto's room type offset functionality is what makes it possible at scale. Jessica configures offsets by season, demand period, and market segment — and Duetto executes them automatically, ensuring premium room types are priced and positioned correctly at every point in the booking window.
During high-demand seasons, Jessica layers room strategies on top of rate strategies: increasing suite offsets for specific weekends, adjusting by segment, tightening availability thresholds. The granularity that would take hours to implement manually is handled by the system in seconds.
- 20+ room types managed through Duetto's offset and strategy framework — each flexing independently by season, segment, and demand.
- Suite occupancy grew 29%, reflecting better inventory protection and more precise minimum-stay and tier-close rules during high-demand windows.
- Suite ADR grew 13%, driven by offset strategies that ensured premium pricing was captured rather than discounted away by macro restrictions.
"With Duetto I get very granular — very, very granular. Instead of closing out all corporate, I can close out any corporate that is below this rate, because I'm okay with corporate but it needs to hit these metrics."
— Jessica Schiele, Director of Revenue, Hôtel SwexanGroup segment: Smarter decisions with BlockBuster.
Group RevPAR grew 21% year on year, with ADR up 16% and occupancy up 4%. The ADR story is the more telling one: the hotel is not just booking more groups — it is booking them at better rates, because the decisions behind those quotes are now genuinely informed.
Jessica signed on for Duetto's Blockbuster component to solve a specific problem. Hôtel Swexan has five F&B outlets, event space, and a range of ancillary revenue streams. Understanding whether a group is actually profitable — accounting for room rates, F&B minimums, room rental, and transient displacement — used to live in one person's head. That is both a bottleneck and a risk.
Blockbuster puts that analysis into the system. Any team member can enter a group enquiry and see a profit-weighted rate recommendation that reflects the full picture. The result is faster quoting, fewer back-and-forth approval cycles, and — critically — rates that reflect true profitability rather than gut feel.
- Group ADR grew 16%: the strongest single-metric gain in the group segment, reflecting more disciplined, data-driven rate setting at the enquiry stage.
- The Blockbuster quote process incorporates F&B, room rental, and transient displacement — giving the sales team confidence to hold rate rather than discount to close.
- Revenue and sales teams now work from the same source of truth, eliminating the knowledge gap that previously led to inconsistent group pricing.
"I signed on for Blockbuster because I want to incorporate what profitability looks like when a group comes in — the F&B, the room rental, all of it. Teaching that to multiple people in the hotel is challenging. Having Duetto do it is the answer."
— Jessica Schiele, Director of Revenue, Hôtel SwexanLooking ahead.
Dallas is about to get significantly more competitive. Multiple luxury properties are entering the market over the next two years. Hôtel Swexan's strategy is shifting from being the best of a small set to standing apart from a much larger one — and that shift demands a different kind of commercial capability.
Three priorities define what comes next:
- Experiential differentiation. Guests increasingly choose based on what they can do, not what the room looks like. Hôtel Swexan is building an offering around wellness, quiet luxury, and privacy — experiences a new-build branded competitor cannot instantly replicate.
- AI-powered personalisation. Jessica sees AI as the capability that lets staff know who a guest is before they arrive — past orders, preferred amenities, dining habits — and act on that data seamlessly. The expectation is shifting from anticipating needs to already knowing them.
- Data-driven marketing ROI. Moving away from headline attribution ratios toward quantifiable, traceable spend. Every marketing dollar should have a clear line back to a booking — and the data infrastructure Duetto provides is already part of building that picture.
"AI is going to help us have a complete picture of who a guest is before they even arrive. It's going to be the person whispering in your ear — this is who they are, this is what they like. That's how we lean into the luxury experience."
— Jessica Schiele, Director of Revenue, Hôtel Swexan