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Exceeding Budgeted Reopening Targets

Hotel demand forecasting allowed The Standard in New York to create an effective plan operating through the pandemic


The Standard New York

The Standard has two hotels in New York - The Standard, High Line, and The Standard, East Village. The first is located above the High Line, a disused railway track that has been turned into a popular public park, and the latter is situated in the lively and eclectic East Village area and is complete with a hidden garden and bar. Both hotels were closed in March 2020 but reopened later the same year - The Standard, East Village NYC at the end of July, and The Standard, High Line NYC in September.

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