Casinos today face growing complexity: rising competition, evolving guest expectations, and multiple revenue streams beyond the gaming floor.
From room bookings and slot machines to spas, restaurants, and live shows, every guest touchpoint presents a revenue opportunity. But optimizing each one in isolation isn’t enough, what’s needed is a connected approach that aligns pricing, forecasting, and promotions across the board.
This guide reveals 7 proven strategies that help casino resorts unite pricing, forecasting, and promotions across every guest touchpoint, ensuring maximized revenue and enhanced guest loyalty.
Key strategies include:
- Integrating gaming and non-gaming revenue streams
- Delivering personalized offers for guests
- Rewarding loyal customers with meaningful perks
- Factoring in total guest value (TGV) to maximize profits
Ready to take your revenue strategy to the next level?
Download our guide today to get started.