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Selina Selects Duetto To Drive Revenue Automation

Hospitality industry innovator chooses Duetto to deliver revenue solutions to help it scale into one of the world’s largest hospitality brands.

San Francisco, March 22, 2022 - Selina, the fast-growing lifestyle and experiential hospitality brand targeting Millennial and Gen Z travelers, has partnered with Duetto, hospitality’s leading software as a service provider of revenue strategy solutions, to drive revenue automation and business reporting efficiencies across its portfolio.

Duetto’s cloud-based revenue management solutions will be implemented in 89 Selina locations, optimizing 4,256 rooms globally, with more properties to follow. Selina’s network currently includes 145 open or secured properties across 25 countries and six continents. The lifestyle brand enjoys a strong pipeline of opportunities to further expand its network across large international urban markets. 

“Technology has been, and will continue to be, key to our revenue and growth plans,” said Elad Nir, Selina’s Global CMO. “Being a lifestyle hospitality brand that sells much more than just accommodations, we need a revenue management solution that offers controlled automation, provides custom integration to our proprietary PMS, and can easily scale all of our various product offerings  – Duetto ticked all the boxes. This intelligence automation will enable us to optimize revenue across our destinations worldwide.”

Selina was founded in 2014 by Daniel Rudasevski and Rafael Museri with the aim to build one of the largest experiential hospitality brands in the world. Since its inception, Selina has steadily grown by leveraging proprietary technology to identify underperforming hotels and transform them into cultural hubs through partnerships with local artisans, designers, and food and beverage providers, in addition to introducing programming inspired by local experiences. With this rapid growth, Selina needed a tech stack that could scale quickly and efficiently to support its rapid expansion.

The hospitality innovator will operate Duetto's GameChanger revenue optimization application to price unlimited segments, channels, and room types in real-time. Duetto’s  ScoreBoard business intelligence tool will enable the Selina revenue team to build forecasts and budgets in minutes, based on real-time data sets.

“Selina is a true innovator in the hospitality space, and as such their business model is a great fit for Duetto,” said David Woolenberg, CEO, Duetto. “Our solutions are built to be adaptable, agile, and above all accommodating to the unique business needs of the hospitality clients we serve. We are excited to watch Selina grow and to be a partner with them on this journey.”

About Selina

Selina is one of the world's largest hospitality brands built to address the needs of Millennial and Gen Z travelers, blending beautifully designed accommodation with coworking, recreation, wellness, and local experiences. Custom-built for today's nomadic traveler, Selina provides guests with a global infrastructure to seamlessly travel and work abroad. Founded in 2014, each Selina property is designed in partnership with local artists, creators, and tastemakers, breathing new life into existing buildings in interesting locations around the world – from urban cities to remote beaches and jungles.

Selina's portfolio includes 145 open or secured properties across 25 countries across six continents. On December 2, 2021, Selina entered into a business combination agreement with BOA Acquisition Corp. (NYSE: BOAS) (“BOA”) that will result in Selina becoming a publicly listed company on the New York Stock Exchange under the new ticker symbol “SLNA,” subject to the satisfaction of standard closing conditions.

For further information on Selina, visit or check out @selina on Instagram or Facebook.

About Duetto

Duetto delivers a suite of cloud applications to simplify hospitality revenue decisions and allow hoteliers to work smarter, increasing organizational efficiency, revenue, and profitability. The unique combination of hospitality experience and technology leadership drives Duetto to look for innovative solutions to industry challenges. The software as a service platform allows hotels and casino resorts to leverage real-time dynamic data sources and actionable insights into pricing and demand across the enterprise. More than 4,000 hotel and casino resort properties in more than 60 countries have partnered to use Duetto’s applications, which include GameChanger for pricing, ScoreBoard for intelligent reporting, and BlockBuster for contracted-business optimization. Duetto is backed by investors Warburg Pincus, Icon Ventures, Accel Partners, Battery Ventures, and Spectrum 28.

In January 2022, Duetto was voted as the Best Revenue Management System in the HotelTechAwards 2022.

For more information, please visit

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Sarah McCay Tams, Director of Marketing Communications

Sarah joined Duetto in 2015 as a contributing editor covering Europe, Middle East & Africa (EMEA). In 2017, she was promoted to Director of Content, EMEA, and in 2022 promoted to Director of Marketing Communications. An experienced B2B travel industry journalist, Sarah spent 14 years working in the Middle East, most notably as senior editor – hospitality for ITP Publishing Group in Dubai, where she headed up the editorial teams on Hotelier Middle East, Caterer Middle East and Arabian Travel News. Sarah is now based back in the UK.

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