Revenue Strategy Seminar Vietnam 2026

Albert Lafuente is a highly experienced hospitality leader with over 30 years in the industry, bringing a strong regional perspective across luxury hotels, resorts, and serviced residences in Asia. His career has seen him take on senior leadership and multi-property roles across Vietnam, Indonesia, and the Philippines, including several pre-opening projects.

As General Manager of Sedona Suites Ho Chi Minh City, located within Saigon Centre, Albert leads one of the city’s most established serviced residence offerings, with a focus on delivering both commercial performance and elevated guest experiences. His approach combines operational discipline with a clear understanding of market positioning and asset value.

With deep expertise in complex, fast-evolving markets, Albert is known for his ability to align teams, optimise performance, and guide properties through changing demand landscapes. He brings a pragmatic and commercially grounded perspective on how hospitality businesses can remain competitive while continuing to evolve.

With more than 16 years of experience across both agency and hospitality sectors, Thu Ngo has built a strong reputation as a commercial leader in the industry. Her career includes leadership roles with globally recognised brands such as Caravelle, IHG, Marriott, and Accor, where she has led brand positioning, market expansion, and revenue-driven strategies.

Currently serving as Director of Sales & Marketing at Rêve Ho Chi Minh City, Vignette Collection, Thu oversees the integrated commercial strategy across Sales, Marketing, and Revenue Management. She is known for her ability to translate brand identity into clear market positioning while unlocking new opportunities for growth in an increasingly competitive and digital hospitality landscape.

With a sharp commercial mindset and deep understanding of evolving guest behaviour, Thu brings valuable perspectives on how hospitality brands can build relevance, drive performance, and create lasting connections with today’s travelers.

With extensive experience across globally recognised brands, including IHG, Hyatt, Banyan Group, and Accor, Thao Nguyen brings a sophisticated understanding of marketing within both urban and resort environments. Currently serving as Director of Marketing at Hôtel des Arts Saigon - MGallery Collection, she leads the overall marketing vision, ensuring brand integrity while driving performance across all channels.

Her approach is defined by strategic clarity, attention to detail, and a strong focus on data-led decision-making. With particular strength in PR and brand stewardship, she has cultivated an influential network of high-profile KOLs and partners across the luxury and lifestyle sectors, enabling impactful collaborations that elevate brand positioning.

Combining creative sensibility with technical expertise, Thao oversees a fully integrated digital ecosystem, from SEO and CRM to social and performance marketing. Known for her composed leadership and results-driven mindset, she consistently delivers proven growth while upholding the standards expected of a luxury brand.

Ms. Vi is a dynamic hospitality professional with over a decade of experience driving performance and operational excellence across leading international hotel brands and independent properties. Known for her hands-on leadership style, she has built a reputation for delivering sustainable results while fostering strong, motivated teams and exceptional guest experiences.

Currently serving as Revenue Manager at Mai House Saigon Hotel, Ms. Vi has successfully transformed the hotel’s revenue strategy by restructuring rate codes, enhancing forecasting tools, and implementing innovative upselling and direct booking initiatives. Her strong analytical mindset and data-driven approach have consistently optimized pricing, distribution, and overall revenue performance.

Prior to this, she held key revenue management roles with Marriott International and Melia Hotels International, including pre-opening responsibilities for flagship luxury resorts. Her expertise spans budgeting, forecasting, market analysis, and distribution strategy, as well as leading complex projects such as hotel openings, system implementations, and commercial strategy rollouts.

Ms. Vi began her career in operations with Accor, where she quickly advanced to Front Office Manager roles, overseeing large-scale teams and high-volume properties. This operational foundation gives her a well-rounded perspective, enabling her to align revenue strategies with on-the-ground guest experience.

Fluent in Vietnamese, English, and French, Ms. Vi combines strong communication skills with cultural adaptability. She pursued a Master’s degree in Hospitality Management at Vatel Paris and continues to strengthen her analytical expertise through advanced studies in data science.

Samuel Walter is the CEO and Founder of Heads On Pillows, part of Artemis Digital Group. He leads two specialised digital marketing agencies focused on helping hospitality and travel brands strengthen digital presence, influence guest discovery, and drive sustainable direct revenue growth.

Working with hotels, resorts, and holiday rental operators across international markets, Samuel develops strategies that combine industry insight, digital marketing expertise, and emerging technologies. His work focuses on how AI, search, and digital reputation are reshaping the way travellers discover and evaluate accommodation. Samuel regularly shares industry perspectives on the future of hospitality marketing and the evolving role of digital visibility.

Vi Phan is a seasoned hospitality technology professional with extensive experience in sales, marketing, and strategic planning across Vietnam’s hotel and hospitality landscape. Based in Ho Chi Minh City, she currently represents Shiji Group in Vietnam as the Commercial Leader, working closely with hotel owners, operators, and investors to drive digital transformation and operational excellence through innovative technology solutions.

With a strong focus on property management, POS, and integrated hospitality systems, Vi partners with hotels to optimize performance, enhance guest journeys, and future-proof their operations. Her work spans flagship Shiji solutions such as Daylight PMS and Infrasys POS, helping hospitality brands streamline workflows and unlock data-driven decision-making.

A trusted voice in the regional hospitality community, Vi is a frequent industry speaker and has contributed insights at major Asia-Pacific hospitality conferences, including Hospitality Asia and Vietnam’s leading hotel technology events. Known for her practical, business-led approach to technology adoption, she bridges global innovation with local market realities, making her a valued partner to forward-thinking hoteliers.