Revenue Strategy Seminar Vietnam 2026

Ms. Vi is a dynamic hospitality professional with over a decade of experience driving performance and operational excellence across leading international hotel brands and independent properties. Known for her hands-on leadership style, she has built a reputation for delivering sustainable results while fostering strong, motivated teams and exceptional guest experiences.

Currently serving as Revenue Manager at Mai House Saigon Hotel, Ms. Vi has successfully transformed the hotel’s revenue strategy by restructuring rate codes, enhancing forecasting tools, and implementing innovative upselling and direct booking initiatives. Her strong analytical mindset and data-driven approach have consistently optimized pricing, distribution, and overall revenue performance.

Prior to this, she held key revenue management roles with Marriott International and Melia Hotels International, including pre-opening responsibilities for flagship luxury resorts. Her expertise spans budgeting, forecasting, market analysis, and distribution strategy, as well as leading complex projects such as hotel openings, system implementations, and commercial strategy rollouts.

Ms. Vi began her career in operations with Accor, where she quickly advanced to Front Office Manager roles, overseeing large-scale teams and high-volume properties. This operational foundation gives her a well-rounded perspective, enabling her to align revenue strategies with on-the-ground guest experience.

Fluent in Vietnamese, English, and French, Ms. Vi combines strong communication skills with cultural adaptability. She pursued a Master’s degree in Hospitality Management at Vatel Paris and continues to strengthen her analytical expertise through advanced studies in data science.

Samuel Walter is the CEO and Founder of Heads On Pillows, part of Artemis Digital Group. He leads two specialised digital marketing agencies focused on helping hospitality and travel brands strengthen digital presence, influence guest discovery, and drive sustainable direct revenue growth.

Working with hotels, resorts, and holiday rental operators across international markets, Samuel develops strategies that combine industry insight, digital marketing expertise, and emerging technologies. His work focuses on how AI, search, and digital reputation are reshaping the way travellers discover and evaluate accommodation. Samuel regularly shares industry perspectives on the future of hospitality marketing and the evolving role of digital visibility.

Vi Phan is a seasoned hospitality technology professional with extensive experience in sales, marketing, and strategic planning across Vietnam’s hotel and hospitality landscape. Based in Ho Chi Minh City, she currently represents Shiji Group in Vietnam as the Commercial Leader, working closely with hotel owners, operators, and investors to drive digital transformation and operational excellence through innovative technology solutions.

With a strong focus on property management, POS, and integrated hospitality systems, Vi partners with hotels to optimize performance, enhance guest journeys, and future-proof their operations. Her work spans flagship Shiji solutions such as Daylight PMS and Infrasys POS, helping hospitality brands streamline workflows and unlock data-driven decision-making.

A trusted voice in the regional hospitality community, Vi is a frequent industry speaker and has contributed insights at major Asia-Pacific hospitality conferences, including Hospitality Asia and Vietnam’s leading hotel technology events. Known for her practical, business-led approach to technology adoption, she bridges global innovation with local market realities, making her a valued partner to forward-thinking hoteliers.