Virtual Event
From spreadsheets to strategy:
How hotels can maximize revenue
Your data is there. Your decisions shouldn't have to wait.
Your spreadsheet holds your strategy — and for many hoteliers, it's central to the way they work. But connecting pricing decisions to show the full picture, and moving at the pace the market requires, is where most teams hit a wall.
Join Duetto, Cloudbeds, and GF Hotels for a webinar on what becomes possible when you move from manual revenue processes to a connected, intelligent strategy — and what it actually takes to get there.
Date: Thursday, May 21, 2026
Duration: 45 minutes
Times:
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APAC Session #1: 2:00 p.m. SGT (GMT +8)
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EMEA Session #2: 3:00 p.m. CEST
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US Session #3: 2:00 p.m. EDT
What you’ll learn:
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- Why pace is the real pricing problem: Most hotels have the data. The challenge is connecting it fast enough to act on it — and what that looks like when it's solved.
- What a connected revenue workflow actually looks like: How independent hotels can move from manual processes to a system where data, intelligence, and rate distribution work together automatically.
- How to go beyond the room rate: Why total guest value — across ancillaries, length of stay, and channel mix — is where the real revenue opportunity sits, and how to act on it.
- Why pace is the real pricing problem: Most hotels have the data. The challenge is connecting it fast enough to act on it — and what that looks like when it's solved.
Don't miss out! Sign up today!
*The recording will be available on-demand to all registered users.
Note: Please use your business email address. Regrettably, we can not provide access to public domains. For more information, email events@duettoresearch.com.
Our speakers
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John Lingos-Webb
John Lingos-Webb leads Duetto's global partner ecosystem as Vice President of Global Partnerships & Alliances, overseeing a network of more than 200 partners spanning integration, data, referral, and reseller relationships worldwide. In this role, he is responsible for developing and executing the strategies that drive partner-led growth, deepen existing alliances, and bring new collaborative opportunities to life across the hospitality technology landscape.
John joined Duetto in August 2018 as Senior Director of Strategic Accounts for NA, EU & LATAM, building a strong track record of client success and cross-regional leadership before stepping into his current role. Prior to Duetto, he spent time at Aimia, a marketing and loyalty analytics company, where he developed loyalty coalitions and partnerships across the retail, CPG, and travel and hospitality sectors.
A firm believer in the power of open, connected technology, John champions Duetto's vision of a collaborative ecosystem where partners and customers thrive together — breaking down data silos, enabling seamless data flows, and helping hoteliers make smarter, more profitable decisions every day.
Josh Graham
Josh knows hospitality because he’s lived it. After a decade managing operations for branded and independent properties in Washington, D.C., he moved into hospitality tech to solve the very frictions he faced. He believes hoteliers deserve better than the status quo and has dedicated his career to putting power back into the hands of those who make hospitality human.
Following 13 years in senior leadership at TravelClick/Amadeus and strategic roles at Revenue Analytics, Salesforce, and FLYR, Josh now serves as Head of Market Development for North America. Here, he champions a better way for the industry, helping more hoteliers tap into the Cloudbeds intelligent growth engine to move faster and run leaner.
When he isn’t helping hoteliers find their momentum, Josh lives in the D.C. suburbs; attempting to maintain his "punk AF" credentials while keeping antacids and ibuprofen within arm’s reach. On his off days, you’ll find him driving his ‘74 Land Rover to the farmer’s market, catching live music with his kids, or at the tattoo studio.
Tracy Martinez
Tracy Martinez is an accomplished Regional Revenue Manager with more than 38 years of
progressive experience in the hospitality industry. With a career spanning revenue management, reservations leadership, accounts receivable, and front office operations, Tracy brings a comprehensive understanding of hotel performance from both a strategic and operational perspective.
In her current role at GF Management, Tracy is responsible for developing and executing revenue management strategies across a portfolio of owned and managed hotels, including major brands and independent properties. She leads weekly revenue calls, analyzes market and performance data, and identifies emerging trends to maximize revenue and grow RevPAR index.
A Pennsylvania resident, Tracy enjoys spending time with her family and proudly embraces her
status as a self-described crazy cat lady. Known for her analytical mindset, authenticity, and
dedication, she combines strong financial acumen with a genuine commitment to people —both partners and hotel teams alike.