We sat down with Erick Valdespino, Head of Revenue Strategy Pricing & Revenue Management at Grupo Posadas, to learn how the brand adopted our revenue management system (RMS) to transform pricing, forecasting, and distribution – driving nearly a decade of consistent growth and competitive outperformance.
At Grupo Posadas, we’re one of Mexico’s leading hotel companies. Since opening our first property in 1970, we’ve grown to over 180 hotels and nearly 29,000 rooms across Mexico and the Caribbean.
With 22 new hotels in the pipeline, we serve a broad range of clients, from small businesses to multinational corporations.
We switched to Duetto back in 2016.
Before that, we relied on another RMS and a traditional best available rate (BAR) structure with eight fixed price levels.
Revenue leaders spent most of their time pulling data, running reports, and manually updating rates, which left little time for strategic decisions.
We needed a system that could automate rate updates, provide reliable reporting, and deliver actionable forecasting so our teams could focus on strategy instead of repetitive tasks.
We chose Duetto for three key reasons:
After exploring their suite of tools, we chose:
Today, these products are active across 199 properties, enabling both our city and resort hotels to tailor pricing strategies to their unique booking patterns.
Throughout our partnership, we’ve achieved a consistent year-on-year growth in both revenue and occupation.
This year, the impact has been transformative:
Our success hasn’t only come from implementing the right technology. It’s also come from adopting a strategic mindset:
For us, Duetto’s been more than an RMS, it’s been a decade-long strategic partner. From completely transforming our pricing model to streamlining operations and maintaining market leadership, Duetto continues to be central to our brand’s ability to adapt, grow, and outperform in a competitive and evolving hospitality market.