Headquartered in Hong Kong, Ovolo Group operates a collection of unique, lifestyle hotels and serviced apartments under the Ovolo Hotels and Mojo Nomad brands. The company currently has four properties in Hong Kong and six hotels in Australia.
The portfolio is extremely diverse, with different demographics and market positioning for each property and brand. The challenge was to bring all these factors together with a centralised revenue strategy and tech stack that would improve revenues and performance across the group.
This against a backdrop of near stagnant market behaviour in both Hong Kong and Australia. STR data for the APAC region in Q2 2019 showed declines in Average Daily Rate (ADR) at -0.7% to US$97.32 and Revenue per available room (RevPAR) at -1.6% to US$67.25.
As a young and innovative hotel company, Ovolo Group was looking to build a tech stack that was also ahead of the curve.
The company implemented Duetto’s GameChanger pricing tool in 2017 in order to price each property, room, segment and guest independently. The company fully embraced an Open Pricing model, reaping immediate rewards by being able to monitor and act on live pickup by date and segment.
Duetto’s ScoreBoard intelligent reporting solution enables the Ovolo team to set customised reports at a click of a button, while the tool’s Dashboard, with its multi-property statistics, provides senior management with a quick and easy visual representation of how the whole business is performing.
“Open Pricing just made so much sense, so the team here happily adopted it and have used this to maximise our revenue performance. This shows in our figures where we have grown compared to competitors and markets where most of them declined,” commented Kanwarpreet Kanwar, Director of Revenue, Sales & Distribution at Ovolo Group.
The markets in which Ovolo Group operates have traditionally seen buoyant trading conditions and high occupancies but are currently stagnant. However, Ovolo wanted to further drive its revenue opportunities.
Since onboarding with Duetto, Ovolo Group has been better able to target niche markets, enabling them to improve and drive revenue through Open Pricing and working with dynamic room type differentials.
Ovolo Group has seen a 9% increase in rooms revenue year-on-year for the first half of 2019 and is forecasting a 5% increase in average daily rate (ADR) throughout 2019.
“Duetto has allowed us to work smarter, be more nimble with pricing, and given us a competitive advantage over our competitors in the industry.”
Kanwarpreet added, “Working with dynamic room type differentials, Duetto has allowed us to work smarter, be more nimble with pricing, and given us a competitive advantage over our competitors in the industry.”