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4 reasons hotel profitability leaders should attend PERFORM | Duetto

Written by Duetto Content Team | Jan 15, 2026

 

Hotel performance hasn’t just become more complex, it’s become harder to explain.
You’re expected to unfold results faster. Defend decisions more clearly. And drive growth that isn’t just bigger, but smarter, sustainable, and profitable.

That’s exactly why we created PERFORM: our first global summit for the people carrying that pressure, the leaders shaping commercial strategy across the entire business.

And because complexity has added workload on top of workload, stepping away from your desk for a full day isn’t something you do lightly. Before you commit the time, the travel, and the headspace, it’s fair to ask: Is it really worth it?

Here are four reasons why the answer is yes, and why you’ll want to be at PERFORM on April 16.

1. Because revenue growth alone no longer guarantees profitability — and you need a way forward

Profitability data is telling us that traditional revenue management needs to change.

How do we know this? HotStats’ latest aggregated data shows Global RevPAR has grown 19% since 2019; but the cost of acquiring those bookings has surged by 25%. Once you add high cost inflation (in particular labor costs) to the mix, this is leading to historically low flow-through.

This means hoteliers have a defining challenge to adapt to. And it's an urgent one. 

But how do you update your strategy and entire approach to not just focus on revenue but on total profitability? 

That's exactly what PERFORM is designed to answer. It’s the first summit dedicated specifically to revenue and profit performance for hotels, giving you the frameworks and context you need to face what’s next with confidence.

2. Because hotel performance is no longer owned by one team

Revenue today touches every part of the business: sales, marketing, distribution, finance, operations, and ownership.

That’s why PERFORM is built for teams, not individuals.

  • If you’re a COO, this is where you bring your brightest commercial thinkers to align around the same performance language.
  • If you’re a revenue leader, this is where you bring your squad to sharpen how you operate, communicate, and influence across the organization.

Sessions are designed so ideas don’t stay theoretical. They turn into conversations you take back to the office, across regions, and across portfolios.

3. Because the smartest strategies don’t come from our industry alone

Hospitality doesn’t operate in a vacuum; but too often, we solve the same problems the same way.

Some of the most advanced thinking around pricing, forecasting, automation, and profit optimization is already happening elsewhere: airlines, retail, subscription businesses, and even consumer brands.

At PERFORM, we don’t pretend hoteliers have to reinvent the wheel. Instead, we bring proven strategies from outside hospitality and translate them into what actually works inside it. Not as theory but as practical frameworks you can adapt, test, and apply.

They do the heavy lifting. You take what works, and make it your own.

4. Because the most valuable insight comes from the conversations you choose

The conversations that influence real decisions rarely happen in packed auditoriums or one-size-fits-all agendas. They happen when the right people are in the room talking about the problems that actually matter to them.

At PERFORM, you don’t follow a fixed path. The agenda is structured around three distinct ways of thinking about performance, so you can spend your time where it matters most.

Explore the full agenda >

PERFORM brings together hospitality leaders from across regions, markets, and operating models — people facing the same pressures around profitability, performance, and scale. That creates space for the kind of peer conversations that don’t usually happen on a busy conference floor: honest exchanges, shared challenges, and perspectives you can take back long after the event ends.

With senior voices from hospitality and technology joining the conversation, PERFORM is designed to help you spend time where it matters most: on the discussions that shape your next decisions.

PERFORM: Built for innovative hotel leaders focused on profit

PERFORM is designed for leaders who are expected to deliver  results, including:

  • Hotel owners, asset managers, and senior executives.
  • Revenue, commercial, and finance leaders.
  • Hospitality professionals responsible for performance at scale.

You don’t need to be a Duetto customer to attend. PERFORM is about strategy, insight, and decision-making; relevant to any hotel group navigating today’s increasingly complex commercial landscape.

With senior leaders from global hospitality brands already confirmed, PERFORM brings together peers facing the same pressures, trade-offs, and questions you are.

🎟 Early bird registration available

Early bird pricing is available until January 31. Be part of the next wave of hospitality leaders shaping revenue and profit performance.