Pierre & Vacances-Center Parcs Group (PVCP) is a leading European tourism operator with a diversified portfolio including Pierre & Vacances, Center Parcs, maeva, and Adagio. The Group operates across France, Benelux, Germany, Spain, and other key European leisure destinations, managing resorts, holiday villages, and serviced residences.
Before implementing Duetto across Pierre & Vacances and Center Parcs in mid-2023 — two independently operated brands, now powering 200+ properties on Duetto — the group didn’t have a dedicated revenue management system.
Before implementing Duetto, they faced several revenue management challenges:
"We needed one harmonized tune and to harmonize business practices — especially to focus on value levels.” Aurélien Brulé, VP Revenue Management & Pricing, Pierre & Vacances
Fragmented tools and manual processes limited visibility, slowed decision-making, and reduced the ability to maximize demand during peak and shoulder periods.
PVCP selected Duetto to modernize and unify its revenue strategy across the portfolios of Pierre & Vacances and Center Parcs. Key decision factors included:
"The point that made the difference was Duetto’s willingness to work with us and to partner with us.” Jean-Luc Adalian, CEO & Founder, Silver Shadow Consulting (IT Consultant for PVCP)
From an operational perspective, Duetto was quickly adopted by regional revenue teams:
"It’s a really easy platform — almost self-explanatory. It gives you very direct insights into where your largest opportunities are and where there’s money on the table.” Benjamin Tam, Director of Revenue Management, PVCP Netherlands & Belgium
PVCP leverages multiple Duetto products to support both strategic and day-to-day revenue decisions across its portfolio.
With Duetto, PVCP significantly streamlined daily revenue management workflows:
“It’s a lot easier, a lot faster, and much more aligned with our needs.” Benjamin Tam, Director of Revenue Management PVCP Netherlands & Belgium.
Revenue managers now spend less time preparing data and more time executing strategy.
Measurable business results
Following the rollout of Duetto (with deployment ramping up from late 2024), PVCP delivered strong Q1 2025/26 performance, as reported in the Group’s official financial results.
These results were achieved in a market characterized by ongoing macroeconomic pressure and value-conscious consumers, underlining the importance of dynamic pricing, demand forecasting, and real-time optimization.
|
Metric |
Result |
|
€313.2M (+7.3% YoY) |
|
+4.7% |
|
~70% (vs 67.8%) |
|
+4.9% |
By partnering with Duetto, PVCP successfully unified revenue management practices across a complex, multi-brand leisure portfolio. Duetto enabled teams to:
The Duetto × PVCP partnership demonstrates how modern revenue management technology, combined with a true collaboration approach, can directly translate into tangible financial results at scale.